Month: January 2018

Life is Good creates some high-tech happiness with the Power of Optimism Machine

Stuart Mitchell

Lifestyle apparel company Life is Good has brought the power of positivity to life in an incredibly engaging way. Whether a glass is half full or half empty depends largely on a person’s perspective: are they looking at it through a positive or negative lens? Life is Good’s new Power of Optimism Machine uses electroencephalography (EEG) technology to literally demonstrate the power of positive thinking right before people’s eyes. By either thinking of things that make them happy, or viewing a screen showing the brand’s uplifting artwork and phrases, users…

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More than 50,000 children benefiting from swimming Partnership

Stuart Mitchell

More than 50,000 Scottish children are benefiting from potentially lifesaving swimming lessons during the first six months of a partnership between Scottish Water and Scottish Swimming. Both are thrilled with the response to the innovative Learn to Swim programme, part of Scottish Swimming’s National Framework for Swimming in Scotland which has already been adopted by more than 17 Leisure Trusts and Local Authorities covering 100 pools across the country. The aim of the National Framework is to provide quality environments for children to learn to swim. The programme could not…

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New Advertising Advisory Committee Members appointed

Stuart Mitchell

Two new members, Nabila Zulfiqar and Mike O’Connor, have been appointed to the UK Advertising Advisory Committee (AAC). They will be responsible for providing independent, expert advice to the Broadcast Committee of Advertising Practice (BCAP), which writes and maintains the Broadcast Advertising Code. Established in 2005, the AAC ensures that the perspectives and concerns of consumers, viewers and listeners are taken into account when the Code and associated guidance are updated. The new members bring considerable experience to the Committee: Nabila Zulfiqar Nabila is the Chief Adjudicator at the Solicitors…

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To include or not to include? – VAT in stated prices

Stuart Mitchell

The Committee of Advertising Practice (CAP) have posted advice for advertisers on their website about the usage of VAT in UK Advertising. We have included the advice from the site below: The CAP Code requires that prices in ads include non-optional taxes, duties, fees and charges that apply to all or most buyers. This applies to all advertising and marketing materials, including websites and social media profiles. Because the correct use of VAT-inclusive and VAT-exclusive prices is a recurring issue in ASA complaints across industries and media, the CAP Compliance…

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Nikki Reed and Dell Turn E-Waste into New Treasures with Recycled Gold Jewelry Collection

Stuart Mitchell

Dell and actress, entrepreneur and activist Nikki Reed are announcing a collaboration in support of the sustainable design movement. The Circular Collection by Bayou with Love and Dell is a new limited edition, jewelry collection made in the US and sourced from gold recovered from Dell’s recycling programs. The collection, which includes 14- and 18-carat gold rings, earrings and cufflinks, were showcased at this year’s 2018 Consumer Electronics Show (#CES2018) to highlight the widespread impact that e-waste, or disposable electronic equipment, has on the environment and the role we all…

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