Day: 3 February 2018

Galicia Ambiental and Tiempo BBDO Campaign to put a Galician tree in every home for Christmas Last Year

Stuart Mitchell

Last October Galicia (North Western Spain) suffered the worst outbreak of fires for over a decade: more than 200 confirmed fires caused the evacuation from their homes of over 4, 000 people and turned about 48,000 hectares to ash, more than in 2014, 2015 and 2016 combined. Because of this, just before Christmas the Asociación Galicia Ambiental (The Galician Environmental Association) launched a campaign to send Galician trees to homes throughout Spain. But not just any trees, the ashes of the thousands of trees that were burnt during last October’s…

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Duke Of Cambridge supports CALM’s #BestManProject

Stuart Mitchell

CALM’s Best Man Project got a Royal seal of approval. As part of their support of Heads Together, a group of CALM supporters, volunteers and familiar faces like Rio Ferdinand, Loyle Carner, and Roman Kemp met The Duke Of Cambridge. Friendships and social connections can provide a lifeline for those in crisis, but recent research reveals men are much less likely than women to feel comfortable when a man they know opens up to them, and men’s social connections can wane over time. Isolation and loneliness is a growing problem, especially for men over 30. …

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City Hearts and Co-op Launch Bright Future Programme to help Victims of Modern Slavery

Stuart Mitchell

Victims of modern slavery across the UK have been thrown a jobs lifeline thanks to the Co-op and charity City Hearts. The Co-op, which has pioneered a job creation programme in the North-west whereby survivors of modern slavery are offered permanent employment, is now creating a national scheme that will enable other enlightened employers throughout the country to do the same. With the support of City Hearts, a northern-based charity dedicated to supporting modern slavery victims, the Co-op is creating a national matching system that will enable other companies to…

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UN Women carries the Olympic Torch, calls for gender equality in sport

Stuart Mitchell

UN Women Country Programme Manager in China, Julie Broussard carried the Olympic Torch in Paju, South Korea, leading up to the 2018 Pyeongchang Winter Olympic Games. She called for gender equality in sport, following in the footsteps of UN Women Executive Director Phumzile Mlambo-Ngcuka, who had carried the Olympic Torch at the 2016 Rio Games. After five years of successful collaboration on women and sport, UN Women and the International Olympic Committee (IOC) recently renewed their commitment to continue empowering women and girls through sport and increasing women’s leadership and…

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LUNGevity Foundation Kicks Off New Public Service Campaign to Alter View Of Lung Cancer Diagnosis

Stuart Mitchell

LUNGevity, the nation’s leading lung cancer-focused nonprofit organization, has launched a new awareness campaign to change the common perception of a lung cancer diagnosis. The campaign, Inhale For Life, utilizes video, social media, and a digital billboard in Times Square, NYC, to reach those living with lung cancer with the message that thanks to new treatment options – particularly biomarker driven therapeutics and immunotherapy, people today are living longer and better with the disease. Inhale for Life uses breathing to represent the connection between all of us – lung cancer…

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