Day: 20 February 2018

ASA Announce Top 10 most complained about ads from 2017

Stuart Mitchell

The ASA have have unveiled the UK’s top ten most complained about ads of 2017, below is taken from their website here, please take a look: Among a total of 29,997 complaints received, today’s Top 10 sets out the ads that provoked the greatest number of individual complaints. The creative approaches and imagery employed in the ads are varied, ranging from a fictional Hollywood starlet using her air freshener after going to the loo to a chicken dancing to rap music. But all the ads on 2017’s list had one common…

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Special Olympics Charges into Next 50 Years with Renewed Purpose

Stuart Mitchell

Known worldwide for providing sports training and athletic competitions for people with intellectual disabilities, Special Olympics will celebrate its 50th Anniversary year by broadening its purpose to focus on ending discrimination against people with intellectual disabilities worldwide and creating inclusive communities. The strategic shift will amplify the impact Special Olympics is making through its programmatic work in sports, health, and youth and school engagement to bridge gaps in access and opportunity for a community that comprises 3 percent of the global population. Since Special Olympics’ inaugural event on July 20,…

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ŠKODA and Paloma Faith team up with The Prince’s Trust

Stuart Mitchell

ŠKODA has launched a new partnership with leading UK artist and Prince’s Trust Celebrity Ambassador Paloma Faith, as part of the brand’s Driven by Something Different campaign.  Paloma, whose unique spirit and style are often recognised beyond music, will be ŠKODA’s first ambassador for the ‘Driver’s Seat Initiative‘, a programme which will work with the Prince’s Trust to celebrate individuality by giving young, creative people the opportunity to shape their own future and make a positive impact in their local community.  ŠKODA has chosen the 1969 hit song ‘Make Your Own Kind of Music’ as…

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Free match tickets for kids who read

Stuart Mitchell

The SPFL Trust and Scottish Book Trust have launched a pioneering pilot project, which aims to encourage kids to read. Working in partnership with 14 SPFL clubs and local libraries, the 4-4-2 Reading Challenge will aim to inspire children aged 5-12 to read four books in exchange for match tickets. The initiative centres on a reading “challenge card” which participating clubs and libraries will issue. For every book read, children will receive a stamp on their card. When they have read four books, participants will receive a FREE match ticket,…

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Global public relations associations commit to enhancing public trust through ethics

Stuart Mitchell

The current crisis in trust is diminishing the ability for institutions, governments and organisations to operate effectively in society. Fake news and an inappropiate use of automated communications in particular, erode trust and reputations in our institutions. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that, as a whole, guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed…

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