Month: February 2018

The London Book Fair Nominates the Kittiwake Trust as Charity of the Year 2018

Stuart Mitchell

The Kittiwake Trust – a charity that gives free books to society’s most marginalised groups – has been selected by The London Book Fair as its Charity of the Year for 2018. Founded in 2009, The Kittiwake Trust donates books and other items to not-for-profit organisations and schools. In 2017, the Trust donated 14,222 books, including 6,000 books to prisons, custody suites, and groups supporting former prisoners. Focussing on putting books in the hands of those that need them most, while preventing books from going to waste, in 2015 the…

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Nearly Two Thirds Put Off Seeing Doctors Due To Diagnosis Fears – New Campaign & Quiz Launched To Understand Why

Stuart Mitchell

Global biopharmaceutical company, AbbVie has joined forces with The Patients Association to launch a quiz to help experts and the public better understand what lies behind the ‘Fear of Finding Out’ (‘FOFO’). FOFO is a major psychological barrier causing people to delay seeking medical advice and ‘sleepwalk’ their way into ill health in later life. New research commissioned by AbbVie illustrates the negative impact of Fear of Finding Out, with the majority of people (61%) admitting they would consider delaying making a GP appointment for fear of being told they…

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This year you could have actually given someone your heart this Valentine’s Day

Stuart Mitchell

In a twist on traditional Valentine’s Day cards, this year Moonpig launched a limited-edition range of free cards encouraging people to tell their loved ones that they’re pledging their heart… to a complete stranger. The leading online card and gift retailer has partnered up with NHS Blood and Transplant for the first time to encourage people to get organ-ised, sign up to the donor register, and crucially, share their decision. The cards will help pass on the message to loved ones, that “If anything happens to me, please remember my…

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Pioneering Sustainable Bank First To Launch Crowdfunding Platform

Stuart Mitchell

Triodos Bank, a global pioneer of sustainable banking, has become the first bank in the UK to launch its own crowdfunding platform. The platform (www.triodoscrowdfunding.co.uk) offers a range of crowdfunding opportunities enabling people to invest directly in equity or bonds issued by organisations delivering positive social and environmental impacts. The bonds are eligible to be held in the Innovative Finance ISA, allowing investors to receive the interest they earn on these investments tax-free. People can invest as little as £500 – some offers will have lower investment minimums – in…

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For Pride 2018, Spark and Colenso BBDO invite Kiwis to voice their appreciation of LGBTQI+ community by saying #thankstoyou

Stuart Mitchell

For Pride 2018, Spark is celebrating the organisations and individuals who have helped move forward perceptions and attitudes towards rainbow communities over the years. The campaign, created by Colenso BBDO, invites Kiwis who have been positively influenced by the rainbow community and its allies to voice their appreciation by saying #thankstoyou. #Thankstoyou acknowledges that the efforts of individuals and organisations within the rainbow community over the years now mean that younger generations are growing up in a country that’s becoming more accepting, loving and respectful. The key creative from the…

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