Month: February 2018

VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day

Stuart Mitchell

Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created. The…

Read More

“Show Some Heart” temporary tattoo targets Ireland’s No. 1 Killer in new Irish Heart Foundation advertising

Stuart Mitchell

Cardiovascular disease is Ireland’s number 1 killer, but 80% of premature deaths are preventable. So, a new hard-hitting campaign from the Irish Heart Foundation #showsomeheart,  developed by award-winning Dublin creative agency Boys and Girls asks Ireland to “Show Some Heart” and offer support for those affected or impacted by Ireland’s No 1 killer – cardiovascular disease. Empowering, confident and contemporary, the film is a call to arms for a new generation to rise to the challenge and help defeat cardiovascular disease. It’s directed by Peter O’Brien (P.O.B) of Motherland fame,…

Read More

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of January 2018

Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – January 2018. There were some campaigns I really liked in January, I promise after this one we will go back t one Top 10 a month. 10. I was really impressed with the concept of ‘Hey Girls’, I hope to see more from them in the future and look foreard to seeing their next campaigns. Social Enterprise Launches To Tackle Period Poverty In The UK 9. Fairtrade Fortnight is an important event…

Read More

Syracuse Behavioral Healthcare Partners with Eric Mower + Associates to Create Stop Treatment Fraud Posters

Stuart Mitchell

The opioid epidemic, which was officially declared a public health emergency in 2017, has impacted the lives of millions of Americans and created a booming market of addicts in America.illegal practices, such as patient brokering prey on vulnerable treatment-seeking individuals, targeting thosewith private insuranceand referring them to often inadequate facilities. The Stop Treatment Fraud poster series, created by Eric Mower + Associates, depicts how individuals are promised resort-like conditions and successful treatment programs, but often find themselves in recentlyclosed motels turned into “treatment facilities”designed to drain their insurance benefits. The posters…

Read More

DentsuWebchutney’s Project Re-Search gets adults to go beyond Blue Whale Challenge

Stuart Mitchell

DentsuWebchutney, the digital advertising agency from Dentsu Aegis Network, revealed Project Re-Search, an initiative started in November to measurably increase mental health awareness in India, starting with its first campaign, Beyond the Blue Whale. The campaign turns a Google search for the Blue Whale Challenge and its associated terms to a search for mental health difficulties in children, instead. This undercover search campaign has been active since November 2017, attempting to divert traffic from all ‘Blue Whale Challenge’ related searches, to relevant topics around mental health. Late 2017, the Blue…

Read More