Month: March 2018

Common Ground Partners with Google to Launch ‘Little by Little,’ a Global Campaign in Support of the Sustainable Development Goals

Stuart Mitchell

‘Little by Little’ is rooted in the truth that exponential change can be made possible through the repetition of little acts by the largest generation on earth. To kick-start the campaign, model and activist, Jillian Mercado, is featured in the anthem video which has already garnered more than 15 million views in just two weeks. At launch, she will be joined by a global roster of influencers – UN ambassadors and YouTube creators curated by FameBit – who will share their stories, content and actions on YouTube and other social…

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Cupanion hits all the right notes for World Water Month

Stuart Mitchell

Cupanion is putting a message – and a melody – in its assortment of reusable cups and bottles in celebration of World Water Month. The Guelph-based reusable water bottle brand has partnered with Toronto agency send+receive to create an online video that features a group of people using its various products to create a piece of African-themed music. Every note in the 60-second video was created using a Cupanion cup or bottle filled with a different amount of water, producing a distinct sound when struck with a mallet. The video…

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ASA Releases research into consumer understanding of reference prices in ads

Stuart Mitchell

The ASA have released some research they have done into consumer undertsanding of reference prices in Ads through a post on their website as shown below (text (c) ASA), it’s well worth exploring the ASA site for more on their rules and rulings. Price comparisons and savings are a familiar sight in ads, be it in online promotions for the latest gadgets, newspaper ads promoting discounts for the next grocery shop or TV ads offering savings on a range of household goods. It’s not a secret that everyone likes getting a…

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The Marine Stewardship Council marks 20 years with “Keep It Wild” campaign.

Stuart Mitchell

The Marine Stewardship Council (MSC), the world’s most recognized, science-based seafood certification program, marks 20 years of working to keep the world’s oceans wild with a new campaign. “Keep It Wild” celebrates the people who love wild seafood and who have been instrumental in partnering with the MSC to protect the world’s oceans over the past two decades. The MSC has launched a new website – 20.msc.org – to better highlight its work and mission and to encourage consumers to continue choosing seafood with the organization’s blue fish label that…

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Manchester City announce the launch of #SameGoals Campaign

Stuart Mitchell

Manchester City have announced the launch of #SameGoals, a social media campaign to encourage more girls to play football whatever their background. #SameGoals kicks off today with a social media video encouraging girls to send in footage that shows them scoring – or saving – a goal. The goal can be scored, or saved, anywhere using any kind of ball. For every video the Club receives, they will send out a limited-edition football so that each girl can keep playing and growing their passion for the game.  To enter, videos…

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