JCDecaux and WildAid announce “Partnership for the Wild” Campaign

JCDecaux, the number one outdoor advertising company worldwide and number one in Africa, and international conservation organization WildAid are joining their efforts to save the world’s most iconic wild animals. The newly announced “Partnership for the Wild” aims to end the illegal wildlife trade by raising awareness and by reducing consumer demand for illicit products like elephant ivory, rhino horn and shark fin soup. A global campaign to end illegal wildlife trade Through a global partnership, JCDecaux will launch an international outdoor campaign, promoting WildAid’s educational advertisements in Africa, the…

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JWT Amsterdam and Opel launch experimental recruitment campaign to attract more female car salespeople

Only 4% of car salespeople in the Opel dealership network are women. In order to create greater diversity on the shop floor and inspire women to consider a career as a car salesperson, Opel has joined forces with recruitment partner Randstad to initiate a new, experimental campaign, conceived and created by J. Walter Thompson Amsterdam. A recent survey with over 1,000 Dutch citizens revealed that about 60% of Dutch people describe the profession of car salesperson as male. J. Walter Thompson Amsterdam worked with Opel to introduce a fictitious company,…

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Shiva Foundation Call for Urgent and collaborative response to tackle modern slavery in hotel and hospitality sectors

The Shiva Foundation has launched a comprehensive new report calling for immediate and coordinated action to address modern slavery in the hotel and hospitality sectors, following wide-ranging insights from across the industry. The report is unveiled today at ‘Collaborating to Tackle Human Trafficking and Modern Slavery’, an event co-hosted with the UN Trust Fund to End Violence against Women, which is managed by UN Women on behalf of the UN system. The conference brings together key representatives from the UN, UK government, business and civil society, and will showcase best…

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Goodworld partners with Verrency to increase charitable giving worldwide by enabling consumers to donate while they spend

Social payments charity platform Goodworld and Australian payments innovator Verrency announced a partnership today to bring a charitable component to everyday financial transactions around the globe. The partnership will combine Goodworld’s service with Verrency’s banking payment services to create a new Corporate Social Responsibility offering aimed at major banks.  The joint offering will enable bank’s customers to ‘set and forget’ a ’round-up’ of their debit and credit card transactions to the nearest selected amount (i.e., $1, $5 etc) and to donate the ’round-up’ amount directly to their preferred charity. Customers…

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Retail Industry Launches Ground-Breaking Action Plan To Advance Sustainability, Development And Equality

Over twenty-five leading UK retailers are today signing up to a series of pledges to tackle some of the biggest global challenges of the coming decades, as highlighted by the UN. Retail is one of the first industries to take collective action in this way. Better Retail Better World includes a series of stretching targets for the retail industry to achieve by 2020, and uses the United Nations Sustainable Development Goals (SDGs) as a framework. These include: Embedding a policy that no worker in the supply chain should pay for…

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