Month: April 2018

MRM//McCann Santiago Launches Public Safety Film For Mutual De Seguridad And Hoyts Cinemas In Chile

Stuart Mitchell

Chile is recognized as a country that endures great seismic activity, which has led to the institutionalized practice of airing a safety message in movie theaters before the feature film begins, complete with recommendations for the safest ways to navigate any emergency situation. In this context, MRM//MCCANN Santiago created for its client Mutual de Seguridad a new public safety film that will be shown nationwide, in all Hoyts Movie Theaters, through 2018. The film stars the Argentine-born stuntman for international movie star Bruce Willis, who invites moviegoers to follow the…

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Wait a minute, Mr Postman – Delivery charges

Stuart Mitchell

The ASA has gone into more details about how to ethically mention delivery charges etc: Internet shopping has a lot going for it. Along with avoiding the crowds, you can also find what you want, when you want and then instantly compare the prices with other businesses. With internet shopping becoming part and parcel of our everyday lives it’s crucial that advertisers are clear about any charges that might apply when delivering products to consumers.  That the ASA receives a fair number of complaints regarding delivery charges highlights the care…

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The ethics of terms and conditions.

Stuart Mitchell

We all do it, we all sign up to websites and just click through the terms and conditions without reading them. The scandals at Facebook and other online companies with regards to our data have been intensifying over the last month. The problem is that in legal terms we potentially signed away our rights because we didn’t read the terms and conditions. UK TV show the Last Leg printed out the whole T’s and C’s of Facebook a few weeks ago and discovered there was 85,000 words, to put that…

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BBH LA Launch Color for our lives social campaign for March for our Lives

Stuart Mitchell

As last Month’s March For Our Lives to end gun violence in schools drew a million-plus students and families to the D.C. streets, BBH LA supported the students’ plans to involve many through social media with “Color For Our Lives” — the first-ever Instagram coloring book. Collaborating with students, BBH LA created a series of digital protest posters with slogans such as “Don’t Shoot Us,” “ABC Not NRA” and “Guns Kill.” https://instagram.com/p/Bgl70gbHb9Y/ People could download the poster pack and customize it with color, gifs and emojis to strengthen and personalize…

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Sandy Hook Promise (SHP) Launches Say Something Anonymous Reporting System for Schools Nationwide with new PSA Campaigm

Stuart Mitchell

In response to the senseless murders of 17 high school students in Parkland, Florida and the 19 other school shootings since the beginning of 2018, Sandy Hook Promise (SHP) is launching the Say Something Anonymous Reporting System (SS-ARS) into schools across the country, including accelerated rollout in four of the most at-risk states for gun violence. The launch will be amplified by a national PSA titled, “The Other Side” produced by BBDO New York that will also air on all major broadcast and cable networks and digital platforms today. SS-ARS…

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