Month: April 2018

PRCA Ethical Champions 2018 rewards the most ethical agencies in PR and communications

Stuart Mitchell

The PRCA’s second annual Ethical Champions saw agencies in four categories achieve recognition as leaders in ethical excellence. Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry. It comes during the PRCA’s 2018 focus on #ethicalprofessionalism. There were four winners: Very small agency: Viva Small agency: Greenhouse PR Large agency: Cicero Group Very large agency: Golin Francis Ingham MPRCA, Director General, PRCA, said: “A key priority for the PRCA in 2018 is to provide…

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Staples Celebrates Earth Day by Expanding Electronics Recycling Program to Include Coffee Brewers

Stuart Mitchell

Staples has become the first and only US retailer to accept both single serve and traditional coffee brewers for free recycling in stores as a part of its larger electronics recycling program. The expansion of the Staples free electronics recycling program is available to all customers in the US. Since starting the program in 2007, Staples has collected more than 400 million pounds of electronic waste, including ink and toner, which is the weight of roughly 13 Brooklyn Bridges. “We know coffee is an important part of the morning routine…

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Walmart’s “Fight Hunger. Spark Change.” Campaign Gives Communities a Seat at the Table for Hunger Relief

Stuart Mitchell

Walmart kicked off its fifth annual nationwide “Fight Hunger. Spark Change.” campaign today online and in stores by asking its 150 million weekly shoppers to raise the bar to support the Feeding America network of 200 local food banks and the one in eight people who battle hunger in America at some point during the year. Walmart and Feeding America are doubling their meal goal to 200 million meals, increasing supplier participation to 14, and introducing the Walmart Credit Card as a new way for customers to get involved in…

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Child Rescue Coalition Launches @KidsForPrivacy, a Hashtag Takeover on Instagram

Stuart Mitchell

Parents love to share their kids’ pictures on Instagram; there’s even a new term, “sharenting,” used to describe parents who actively share their kids’ digital identities online. Most parents will post 1,500 photos of their child before they turn five. And many post pictures using hashtags like #pottytraining, #nakedkids and #kidsbathing. While this might seem cute and increase likes, it overexposes children by showcasing private moments that shouldn’t be shared with a large audience, making them vulnerable to pedophiles and sex offenders; specifically, these 100+ hashtags serve as flags on…

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This Girl Can hits Australia

Stuart Mitchell

This Girl Can has travelled more than 10,000 miles with an all-new version of the campaign in Victoria, Australia. VicHealth, a health promotion foundation, has released a powerful new video as part of their This Girl Can – Victoria campaign, a local version of Sport England’s groundbreaking This Girl Can UK. The ad features everyday Victorian women  overcoming their fears and ‘giving it a go, curves, jiggles, wrinkles and all’. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.…

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