Month: May 2018

American Airlines, Stand Up To Cancer, & Marvel Studios’ Avengers: Infinity War Join Together In The Battle Against Cancer To Unveil Custom-Wrapped Plane

Stuart Mitchell

American Airlines, Stand Up To Cancer (SU2C) and Marvel Studios unveiled the next element in their collaboration, yesterday—an aircraft wrapped with a special graphic featuring Marvel Studios’ Avengers: Infinity War heroes alongside the Stand Up To Cancer logo and images of SU2C researchers and American Airline team member cancer survivors. The custom-wrapped American Airlines A321T aircraft will be in service between Los Angeles and New York. The graphic, which is more than 50 feet long, features Marvel Studios’ Avengers: Infinity War heroes: Doctor Strange, Thor, Iron Man, Black Widow, Captain…

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Walmart and Safety 1st Unveil Made in America Stroller Produced From Recycled Car Seats

Stuart Mitchell

Walmart, Inc. and Dorel Juvenile, a segment of Dorel Industries Inc. and one of the world’s leading juvenile products manufacturers, today announced the launch of the Safety 1st RIVA Travel System – the first stroller made in the USA from a special blend of recycled materials, including recycled Safety 1st car seats. The high-quality car seat and stroller combo launch exclusively at select Walmart stores and on Walmart.com this month. Inspired by parent feedback and a mission to give back to its youngest users, Safety 1st spent years perfecting a…

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End Youth Homelessness Team Up With WCRS And Jack Agency To Help Turn Lives Around

Stuart Mitchell

End Youth Homelessness has launched a new brand awareness campaign, ‘Turn Lives Around’, with creative by WCRS, production from Black Dog Films, and media provided by Jack Agency. The charity has created two new OOH executions which depict homeless young people asleep in unsafe places.  When the picture is inverted, their positions in sleep are heroic and they look like superheroes; their sleeping bags become superheroes’ capes billowing in flight.  The clever use of photography, from acclaimed fashion and advertising photographer, Dan Medhurst, presents homeless young people as a message…

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Global Capabilities Framework has been launched at WPRF in Oslo

Stuart Mitchell

The Global Alliance is today releasing the Global Capabilities Framework for Public Relations and Communication Management, the fruit of a two-year research project led by the University of Huddersfield (UK), with partners in eight countries across six continents, at the 10th edition of the WPRF – World Public Relations Forum in Oslo, Norway.   This research asked practitioners, educators and employers in each country what they thought public relations is capable of, and how it can best fulfil its potential.  The combined outcome, today’s Global Capability Framework (GCF), represents those…

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PR and Communications Census 2018: “too many people still fail to embrace rigorous evaluation methods”

Stuart Mitchell

The PRCA has stated that “too many people still fail to embrace rigorous evaluation methods” after the PR and Communications Census 2018 revealed slow but positive progress. The Census revealed that the Barcelona Principles 2.0 are the preferred evaluation method, with 24% of PR and communications professionals using this evaluation method, a slight increase from 2016, when 23% of professionals were using this method. 12% of PR and communications practitioners still use AVEs, although this has decreased from 16% since 2016. Over 33% of respondents said they did not use…

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