Day: 6 June 2018

NewYork-Presbyterian, Ronald O. Perelman Heart Institute, The City Of New York And The New York City Health Department Team Up For Annual #HandsOnlyCPR Campaign

Stuart Mitchell

Cardiac arrest is the third leading cause of death in America – on average affecting at least one adult every two minutes. There are more than 356,000 out-of-hospital cardiac arrests (OHCA) annually in the U.S., nearly 90 percent of them fatal, according to the American Heart Association’s newly released “Heart Disease and Stroke Statistics 2018 Update.” First responders report that knowing how to administer CPR effectively is one the most important skills needed by pedestrians during an emergency, but only one in five Americans know how to save a life or…

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​PRCA issues eight point ethical challenge to industry

Stuart Mitchell

Speaking at the African Public Relations Association conference in Botswana this morning, Francis Ingham MPRCA, Director General, PRCA, said: “Our industry took a major step forward last year when it expelled Bell Pottinger. But we have more to do if we are to achieve our potential, and prove without doubt our ethical professionalism. “That is why I have today, in the part of the world where our industry faced up to its stiffest ever challenge, laid down eight challenges: 1. The industry must toughen its Codes 2. The industry must…

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Aldi and ITV Launch Signed Ad Break During Deaf Awareness Week

Stuart Mitchell

Aldi has partnered with ITV and broadcasted its first ever fully signed ad break during Coronation Street on Monday 14th May all adverts were signed to mark the start of Deaf Awareness Week (May 14th-20th). The signed ad break, which was a collaboration between the broadcaster and Aldi, will launch with the exclusive first broadcast of Aldi’s new Like Brands advert. Aldi’s new advert, created by McCann UK, features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign. Ad…

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Mayor challenges London’s employers to tackle race inequalities

Stuart Mitchell

The Mayor of London, Sadiq Khan, has launched a new initiative to help tackle the unemployment levels of young black men in London. Initially focused on supporting young black men into employment in the construction and digital sectors, over time this new approach will offer additional support to Londoners from a range of backgrounds.     Black men aged 16-24 are among some of the most likely to be unemployed in the capital  – 32 per cent compared to 14 per cent for young white men1. The Mayor’s Workforce Integration Network…

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Texas Center for the Missing and Clear Channel Outdoor Americas Launch Digital Billboard Campaign Timed with National Missing Children’s Day

Stuart Mitchell

Texas Center for the Missing (TCM) and Clear Channel Outdoor Americas (CCOA), subsidiary of iHeartMedia Inc., have participated in press events throughout major Texas markets to launch a new digital billboard campaign calling attention to the ongoing searches for local missing children. Some families of missing children, along with local law enforcement working these unsolved cases, spoke at press events throughout the state today and urged the public to share any information they have regarding the disappearance or whereabouts of these children. Timed to begin with National Missing Children’s Day,…

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