Month: June 2018

PENNY ‘Give Bag’ campaign from Serviceplan encourages shoppers to recycle

Stuart Mitchell

The single use of shopping bags is a serious environmental problem in our society. However, before now, there was no reward system in Germany for consumers who reuse their shopping bag. Serviceplan came up with a clever way of encouraging shoppers to reuse their bags every time they shop at PENNY. As a reward for protecting the environment by purchasing and reusing the Penny ‘Give-Bag’, customers who save 10 Cents every time they bring their own bag. As an added incentive which benefits the local community, PENNY donates an additional…

Read More

Cook County Health and Hospital System Creates The Tiniest Listing

Stuart Mitchell

In Chicago, 1 in every 10 babies is born premature. These babies must spend the first days, weeks and sometimes months of their lives inside an incubator.A single night’s stay can cost nearly $4000. More than half of premature births in the United States are covered by Medicaid, which doesn’t always cover the full cost of care, and hospitals do not receive additional funding for specialized NICU equipment, leaving hospitals to raise this money themselves. To help support Chicago’s tiniest community members, Cook County Health & Hospital Systems (CCHHS) created…

Read More

Movements of athletes are captured and turned into art, in campaign to raise funds to the Colombian Special Olympics Team.

Stuart Mitchell

Special Olympics is a non-profit international organization that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more difficult due to the lack of sponsors. In order to raise funds, so the country representatives could participate in the next Summer Games of The Special Olympics, McCann Colombia created a fundraising campaign that portrays the…

Read More

Sra. Rushmore and The International Committee Of The Red Cross Launch “HOPE”

Stuart Mitchell

Sra Rushmore has just launched its second project for the International Committee of the Red Cross, titled “Hope”, a global campaign focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. The  Madrid  agency  has  created  a  spot  that  tells  the  story  of  Raya,  a  girl  who indirectly becomes a victim of this type of attack. It’s a powerful film shot in Beirut by  British  director  James  Rouse,  winner  of  awards  at  over  150  international advertising festivals. The objective of this campaign,…

Read More

Kids Star In New Film To Help Bring People Together As New Research Shows Half Of UK Adults Haven’t Made A New Friend In Years

Stuart Mitchell

Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem – using the power of six year-olds.   Everyone knows that that it’s easy to make friends and strike up conversations when you’re a kid – so CTEL is taking children as their inspiration. CTEL and BMB sent out children…

Read More