Day: 15 July 2018

Marriage Unblocked: Now Everyone Can Walk Down The Aisle On Blockchain

Stuart Mitchell

Today, love is controlled by states and religions, meaning same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unblocked – a digital platform where everyone, no matter the label, can propose, exchange vows and get married on the blockchain, anonymously or proudly in public.  Behind the initiative is the Swedish sports fashion brand Björn Borg. Known for their boundary-pushing campaigns, they are once again taking a stand for love and equality. They recently made headlines with Borg Open – Tennis Across…

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Jake Quickenden fronts new BHF Face a Fear campaign

Stuart Mitchell

Reigning Dancing on Ice champion and former I’m a Celebrity… Get Me Out of Here finalist Jake Quickenden is encouraging everyone to join the latest British Heart Foundation campaign by conquering their biggest fear by the end of July. The self-confessed arachnophobe conquered his fear on the shoot and put the squeamish and yellow-bellied to shame by befriending creepy crawlies and clowns for a fearless photoshoot. He is fronting the new BHF fundraising campaign – Face a Fear – to help fund fearless research into heart and circulatory disease. He…

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Unilever calls on industry to increase trust, transparency and measurement in influencer marketing

Stuart Mitchell

Unilever CMO, Keith Weed, today announces that the company is pushing for greater transparency in the influencer marketing space to combat fraud in the digital ecosystem; create better experiences for consumers; and improve brands’ ability to measure impact. The scale and scope of influencer marketing is growing at pace and holds increasing importance in the marketing mix as a way for brands to reach consumers given influencers’ deep and direct connections with their audiences. At the same time, we as an industry need to put in place all possible controls…

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ASA asks for examples of “supers” used in advertising

Stuart Mitchell

The ASA are asking people to show them some examples of “supers” used in advertising, the message from their site is below: We are calling for evidence on the use of superimposed text (“supers”) in TV ads. Supers are the terms and conditions – referred to as “small print” – that viewers usually see at the bottom of a TV ad. Supers enable the advertiser to expand on, and qualify, the main messages of an ad. Supers should not, however, contradict the main message of an ad or serve as a…

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Co-op awarded for leading the sector in recyclable plastics

Stuart Mitchell

Retailer, the Co-op has won a major sustainability award for “leading the sector” in its work towards ensuring its own-brand packaging is easy to recycle, as part of a move towards a more circular economy and driving down plastic waste. The retailer’s Project Closed Loop campaign was awarded ‘Green Initiative of the Year’ at the prestigious Grocer Gold Awards on Tuesday 12 June for the steps it has taken to replace unrecyclable packaging with sustainable alternatives. In the last 12 months, Co-op has made great strides to making 100 percent…

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