Day: 22 August 2018

Think you know what the CAP Code applies to?

Stuart Mitchell

The CAP have put out a post detailing their thoughts on what the CAP Code Applies to, it is a great read and avalable on their site, I have copied below please check out their site: The CAP Code doesn’t define advertising – instead it lists categories of communication and offers supplementary definitions and exclusions in the ‘Scope of the Code’.  It would be next to impossible to detail all of the types of marketing that the Code covers so our remit guidance is always indicative, rather than exhaustive, but…

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Global Investors Call for Stronger Standard from Sustainable Palm Oil Certification Group

Stuart Mitchell

More than 90 institutional investors representing more than $6.7 trillion in assets under management called on the Roundtable on Sustainable Palm Oil (RSPO) to strengthen its draft standards for certifying the sustainable production of palm oil, a key ingredient found in nearly 50 percent of all packaged goods, from cosmetics to candy. In a letter sent earlier this month to the RSPO, investors voiced their concerns over the group’s relevance and effectiveness, and the current disconnect between leading corporate policy commitments and the RSPO’s Principles and Criteria Guidance. The investors…

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Dell and IMPACT Announce Collaboration to Support Women’s Empowerment in Democratic Republic of Congo

Stuart Mitchell

Dell is teaming with the Canadian-based non-profit IMPACT to provide women in the Democratic Republic of Congo with business education focused on investing their savings into new entrepreneurship opportunities in their communities. The announcement came during last month’s annual Dell Women’s Entrepreneur Network (DWEN) Summit in Toronto, where over 150 leading women entrepreneurs, media and Dell executives are gathering to discuss issues and opportunities women entrepreneurs face as they scale and grow their businesses across the globe. The partnership will provide over 300 women artisanal gold miners in northeastern Democratic…

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CIPR welcomes CMA investigation into influencer endorsements

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) has welcomed an announcement by the Competition and Markets Authority (CMA) on the need for clear labelling of paid endorsements by social media influencers. The CMA launched an investigation following concerns that social media influencers are not declaring when they have been paid or rewarded to endorse goods or services. The body, which has the power to take enforcement action, has written to celebrities and social media influencers to gather information on their business agreements. According to last year’s CIPR  State of the Profession research, more than half (52%) of…

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PRCA responds to reports of BBC spending £2.5 million hiring PR agencies

Stuart Mitchell

The PRCA has commented on the news that the BBC plans to spend £2.5 million hiring six PR agencies to promote the licence fee and highlight the consequences of non-payment. UK-based PR agencies have reportedly been invited to bid for the contracts, which will begin in April 2019 and work across six regions: London and the South East, Midlands and East Anglia, Northern England, Wales, Scotland, and Northern Ireland. A spokesperson from TV Licensing said: “The work of the agencies and the BBC’s TV Licensing communications team has been proven…

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