Day: 3 November 2018

Walkers crisps to create UK’s first nationwide recycling scheme for crisp packets

Stuart Mitchell

Walkers is set to launch the UK’s first nationwide recycling scheme for crisp packets. People will be encouraged to either drop off their packets at one of the hundreds of public access collection points that will be developed all around the country or alternatively post them for free directly to TerraCycle for recycling. Once the packets have been collected they will be cleaned, shredded and turned into small plastic pellets which will then be converted into useful plastic items, such as benches and fence posts. Under the scheme, developed in…

Read More

Waitrose & Partners widens trial of pioneering ready meal packaging

Stuart Mitchell

Waitrose are building on its successful June trial of the fibre based alternative to black plastic ready meal tray The packaging innovation shows the supermarket’s commitment to remove own-label black plastic packaging by end of 2019 Waitrose & Partners is trialling three of its Italian ready meals in a widely recyclable tray for two months. This trial is larger than the retailer’s initial one in June as it is in the majority of its shops and more ready meals is in the alternative to black plastic tray. The supermarket’s investment…

Read More

Reuben Sinclair partners with PRCA to enhance talent discovery and ethical practice within the industry ​

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has partnered with recruitment consultancy Reuben Sinclair, with the aim of strengthening talent discovery within the PR and communications industry. Established in 2007, Reuben Sinclair is a London-based recruitment agency that specialises in sales, marketing, PR, and digital recruitment. In conjunction with this new partnership, Alexandra Lewington, Head of PR, Reuben Sinclair, becomes the new Chairman of the PRCA Recruiters’ Forum, which held its first meeting prior to the PRCA National Conference. The Forum will aim to provide PRCA members with the tools…

Read More

Forsman & Bodenfors New York Encourages Voting by Allowing Staff to Work from Home This Election Day

Stuart Mitchell

Forsman & Bodenfors New York, world-renowned creative collective agency, is encouraging its team members to vote in the upcoming midterm elections by allowing them to work from home on Tuesday, November 6th. This is not the first time the New York agency has encouraged voter turnout, as the agency closed its New York office doors during the 2016 Presidential election. “No matter where one falls on the political spectrum, it is important to exercise the privilege, right and responsibility to vote, from local to presidential elections. We want to give…

Read More

If the world’s most touched breasts developed a lump, would anyone #TakeNotice?

Stuart Mitchell

Regularly examining your breasts is an effective way to detect breast cancer early, when it’s more likely to be treated successfully. While this is common knowledge, women still admit to not checking their breasts regularly or thoroughly. During Breast Cancer Awareness month, creative agency Rothko teamed up with the Marie Keating Foundation to put Ireland’s breast self-awareness to the test. They gave the most famous breasts in Ireland a lump. And this is what happened.

Read More