Month: April 2019

Arbor Pharmaceuticals Teams Up with Shaquille O’Neal to Help African Americans ‘Get Real’ About Heart Failure

Stuart Mitchell

Arbor Pharmaceuticals, LLC, a U.S.-based specialty pharmaceutical company, today announced the launch of the Shaquille Gets Real About Heart Failure campaign, a national educational initiative designed to raise awareness around the heart failure disparity in the African American community and ways to manage this condition. Though he does not have heart failure himself, Shaquille O’Neal (Shaq), recognized around the world as a Basketball Hall of Famer, is partnering with Arbor Pharmaceuticals to help spread the word that every African American needs to take this disease seriously. Heart failure is a…

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McCann Worldgroup Named EMEA Agency Network of the Year 2019 by Campaign Magazine

Stuart Mitchell

McCann Worldgroup Europe was named EMEA Advertising Agency Network of the Year by Campaign Magazine in its first-ever European rankings of agencies in this region. Selected for strong business performance, adopting innovative approaches and demonstrating a focus on inclusion for wellbeing for employees – McCann Worldgroup Europe was considered by the judges to be experiencing its most successful year yet. The judges were made up of a number of marketers from major global brands and the editorial team at Campaign. The accolade was based on a number of key criteria…

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Primark launches its first range of jeans made with 100% sustainable cotton

Stuart Mitchell

Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17. Primark’s customers are looking for amazing fashion at an affordable price, and this range is no different. The launch of its first sustainable cotton jeans is an important step as Primark moves towards using sustainably sourced cotton across its product ranges. This range follows the introduction of sustainably sourced…

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Tesco trials technology that makes all plastic packaging recyclable

Stuart Mitchell

There is now a way for some of Britain’s shoppers to stop the hardest to recycle, soft plastics from going to waste. Tesco will start collecting previously unrecyclable plastics to be recycled in ten of its stores as part of a trial with the recycling specialist, Recycling Technologies. Customers will be able to return to trial stores everything from pet food pouches to shopping bags and crisp packets, all of which cannot commonly be recycled by local councils; safe in the knowledge that the packaging will be sent for recycling…

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Fresh Step’s Cats On Glass Gallery helps cats find new homes

Stuart Mitchell

The “Cats On Glass Gallery” featured more 1,000+ live participants, the celebrity stamp of Ellen, hundreds of thousands of social views and, most importantly, the adoption of 120 cats. It all started with mcgarrybowen’s creative idea to launch a new innovative product from Fresh Step called Clean Paws. The idea, demonstrated in two 15-second spots, showed what could happen when cat owners used the low tracking litter, which helps mitigate key pain points of cat owners: litter box rejection, mess and smell. In “Vacuum,” a cat motors around the house on top…

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