Month: June 2019

Ad Council Honors JCDecaux with the 2019 Catalyst Award

Stuart Mitchell

JCDecaux was recognized with the Ad Council’s Catalyst Award today at the 2019 OAAA/GEOPATH National Convention + Expo in Las Vegas, NV. Each year, this award is presented to one out of home (OOH) advertising company for its extraordinary contribution to the Ad Council’s public service communications programs. The Ad Council, a national non-profit organization, uses the power of communications to tackle the nation’s toughest issues and is the creator of national campaigns including Smokey Bear and “Love Has No Labels.” Through partnerships with non-profit organizations, federal government agencies, and…

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Swiss fashion and lifestyle brand NIKIN launches biggest social media campaign to combat global deforestation

Stuart Mitchell

We are currently experiencing a worrying moment in the history of our planet. The world that mankind has known for ages is under serious threat. Global temperatures are rising, coral reefs are disappearing at an alarming rate and mass extinction is destroying countless animal and plant species.  And how does mankind react to this? Unfortunately hardly, far too little is being done about it. All over the world, we continue to cut down trees, pollute our waters and pump greenhouse gases into the atmosphere. It is high time we do…

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The Arthritis Foundation Debunks Arthritis Myths and Misconceptions Through Its “Let’s Get a Grip on Arthritis” Cause Campaign

Stuart Mitchell

The Arthritis Foundation is challenging all Americans to “Get a Grip on Arthritis” to help eradicate the disease once and for all after a recent Harris Poll Survey commissioned by the Arthritis Foundation confirmed the disease is still widely misunderstood by the general public. By debunking myths and revealing truths about arthritis through its “Let’s Get a Grip on Arthritis” cause campaign,  the Arthritis Foundation hopes to rally more support and awareness for America’s No. 1 cause of disability. “For more than 54 million kids and adults across the country,…

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Virgin Money and Mencap team up to bring people together through sport

Stuart Mitchell

Mencap, the learning disability charity, and Virgin Money are commencing their charity of the year partnership with a series of sport and inclusion events during Learning Disability Week (17-26 June 2019) which bring people with and without a learning disability together through sport. The year-long partnership includes Mencap being charity of the year for the 2020 Virgin Money London Marathon, the largest and most high-profile marathon in the world.  The fundraised income from the partnership will directly fund a programme in schools across the UK that bring young people with…

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Pantene Launches “Don’t Hate Me Because I’m #BeautifuLGBTQ” To Redefine What ‘Beautiful’ Looks Like Today

Stuart Mitchell

As a brand once known for a particular kind of “beautiful hair,” Pantene is tackling conventional stereotypes with “Don’t Hate Me Because I’m BeautifuLGBTQ,” a new message that’s part of their recently launched “Power To Transform” campaign. Created in partnership with GLAAD, the campaign takes the brand’s ubiquitous line from its famous 1986 advertisement to redefine what ‘beautiful’ looks like in today’s world by featuring a range of people within the LGBTQ+ community and their own unique stories of transformation. “For many in the community, hair plays a pivotal role…

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