Day: 22 October 2019

Life Image to Make Its Breast Health Management App Free To Consumers During Breast Cancer Awareness Month

Stuart Mitchell

As a proud supporter of Breast Cancer Awareness Month, Life Image, the world’s largest global interoperability network for sharing clinical and imaging data, today announced it will offer membership to its one-of-a-kind breast health management platform, Mammosphere, free of charge if participants sign up in October. Mammosphere allows women to electronically request their breast imaging records from doctors, store them on a secure and HIPAA-compliant platform, and share them with their care team members and specialists. Access to prior mammograms is critical for women during all phases of their breast…

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Can Ads Help Make the World a Better Place? New Purpose-driven Advertising Platform, Jukko, Says ‘Yes’

Stuart Mitchell

Global Gaming Initiative (GGI) is being recognized today by a global business-ethics organization for two top “Best In The World” awards for being a changemaker and advocate for strong communities. Global Gaming Initiative remains one of the premier “games for good” publishers, providing tools and services for developers to produce and monetize games for social good. Salt Lake City-based Jukko, an outgrowth of GGI, is a programmatic advertising network that creates and executes mobile ads for purpose-driven organizations who support conscious capitalism, defined by the United Nations’ 17 Sustainable Development…

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PR Council’s Ninth Annual Diversity Distinction Awards Honors Communications Organizations, Professionals and Programs Aimed at Improving Diversity and Inclusion

Stuart Mitchell

The PR Council (PRC) announced the winners of the ninth annual Diversity Distinction in PR Awards tonight at its annual Member dinner. The awards, sponsored by the PR Council in partnership with PRWeek, honor those who are taking action to encourage and strengthen diversity and inclusion across the communications industry. “The winners and honorable mentions in this year’s program confirm exciting progress in making our agencies, Corporate America and the world more diverse and inclusive,” said Kim Sample, president, PR Council. “The winners are an awesome testament to the power…

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Anthem and the Anthem Foundation Combat Hunger During Annual Anthem Volunteer Days

Stuart Mitchell

Anthem and the Anthem Foundation today announced the start of their largest annual volunteer initiative, Anthem Volunteer Days. This year’s campaign brings critical awareness to the ongoing issue of food insecurity facing the nation with projects that will bring together Anthem associates, their families and friends to help charitable organizations across the country. This year the Anthem team will once again partner with Lions Clubs International, the largest service club organization in the world, to identify organizations in the community that need extra assistance with vital resources. From assembling backpacks…

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CAP – Getting it right on mental health

Stuart Mitchell

The ASA/CAP have released a post called: Getting it right on mental health. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Mental health problems affect approximately 1 in 4 people in the UK every year, and advertisers have a responsibility to make sure their ads don’t have an adverse impact on those affected or on society more generally.  The CAP Code contains a number…

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