Year: 2019

FCB Cape Town and Hellocomputer Campaign Helps Online Florist Bust The Drought

Stuart Mitchell

A campaign created by FCB Cape Town and Hellocomputer for NetFlorist, South Africa’s largest online florist and gifting company, came to the business’s rescue when sales dried up in 2018. According to Managing Director, Ryan Bacher, the old adage ‘Nothing says I love you quite like flowers’ just didn’t hold water when it came to sending them during Cape Town’s worst drought in 100 years. “Citizens were limited to just 50 litres a day as the dam levels fell. NetFlorist had to act fast because, as the Cape was drying…

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Most marketers are investing in trialling new technology, reveals new DMA survey

Stuart Mitchell

The DMA’s latest report, released today in partnership with Pure360, reveals 87% of marketers have a dedicated budget for testing new technology. On average, over a third of budgets (36%) are allocated to trialling new technology, according to the ‘Customer Engagement 2019 – Future trends’ report. Just 13% of organisations do not appear to have funds in place to test the latest innovations. The size and resource available to a business seems to have a direct impact on budget allocated, with just 18% of small firms able to invest compared…

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CAP – Avoiding causing religious offence during Easter

Stuart Mitchell

The CAP have released a post called: Avoiding causing religious offence during Easter. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Easter is a holiday that holds religious significance, particularly for those of the Christian faith. It is also a cultural point of reference that marketers may use to engage consumers. Given the sensitivities surrounding people’s religious beliefs, marketers must take care not to…

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BNP Paribas Asset Management takes a step further in its commitment to sustainable investment and launches ambitious, firm-wide sustainability strategy

Stuart Mitchell

BNP Paribas Asset Management reinforces its commitment towards sustainable investment by launching its firm-wide Global Sustainability Strategy. This represents a step further in contributing to a sustainable future, in line with BNPP AM’s focus on delivering long-term sustainable investment returns for clients. The Strategy details BNPP AM’s approach to sustainable investment, setting clear objectives and commitments, and focussing on three key sustainability themes: energy transition, the environment and equality (the ‘3Es’). It reinforces BNPP AM’s commitment to invest for the long term, and to engage with companies and regulators to promote best…

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DSM sets science-based reduction targets for emissions

Stuart Mitchell

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, announced that it has set new science-based reduction targets for greenhouse gas emissions. The new targets have been reviewed and approved by the Science Based Targets initiative and aligned with the Paris climate agreement. DSM is the first European company in its sector to join the group of almost 180 leading companies with validated science-based targets. DSM has committed to reducing 30% of its greenhouse gas emissions from direct production and purchased energy in absolute terms by 2030…

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