Month: January 2020

The Wrangler® Tough Enough to Wear Pink™ western campaign to fight breast cancer celebrates their 15th anniversary by reaching the $32 million fundraising mark!

Stuart Mitchell

A milestone was reached Monday night at the 15th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $32 million fundraising mark! The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and former Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors…

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PATHWATER to Replace Single-Use Plastic Bottled Water at Intuit

Stuart Mitchell

PATHWATER, the first purified water in an infinitely reusable and recyclable aluminum bottle, has partnered with global business and financial software company, Intuit, in support of the company’s mission to reduce single-use plastic waste. PATHWATER’s custom branded bottles will be offered as a sustainable alternative to single-use plastic bottled water at many of Intuit’s sites in the United States and Canada. “We could no longer support the wasteful sale of thousands of plastic water bottles a day, and once we decided to reduce single-use plastics, we sought out PATHWATER as…

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Priyanka Chopra Jonas and Crocs to Donate 50,000 Pairs of Classic Clogs to UNICEF

Stuart Mitchell

Crocs, Inc., in partnership with UNICEF Goodwill Ambassador Priyanka Chopra Jonas, today announced that 50,000 pairs of Crocs Classic clogs will be donated over the next year to underserved school children in Belize through UNICEF. This charitable contribution supports the actor’s joint mission to help children around the world and provide them with more opportunities to achieve an education. Recently, Crocs announced award-winning actor, activist, and entrepreneur Priyanka Chopra Jonas would serve as a global brand ambassador for its 2020 “Come As You Are” marketing campaign. A special element of…

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Impossible Foods Wins Global Environmental Prize and Urges Youth Activists to Accelerate the Switch to a Sustainable Food System

Stuart Mitchell

Impossible Foods has won a major environmental award from the United Nations and is urging youth activists to accelerate the global transition to a sustainable food system. The Silicon Valley food tech startup received the 2019 United Nations Global Climate Action Award, part of the UN’s wider effort to mobilize action and ambition as national governments work toward implementing the goals of the Paris Agreement and the Sustainable Development Goals. Impossible Foods’ award came in the “Planetary Health” category, which recognizes novel solutions that balance the need for human health…

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Tesco and WWF launch ground-breaking measure to map environmental impact of food production

Stuart Mitchell

The environmental impact of some of the UK’s most popular foods will be measured and, for the first time, tracked following the launch today of the Tesco and WWF Sustainable Basket Metric. The Metric will track the environmental impact of a sample of some of the most regularly purchased foods against key sustainability criteria, including climate change, deforestation and food and packaging waste. Tesco and WWF will run a first full assessment against the metric in early 2020 and publish the results. They will also then be able to confirm…

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