Month: January 2020

PetSmart® and its Shoppers Give More than 2 Million Plush Toys to Local Communities and Generate $1.6m to Support Animal-Assisted Therapy Programs in Children’s Hospitals

Stuart Mitchell

Thousands of generous PetSmart shoppers made the holidays a little brighter for both pets and people with a toy drive that donated more than two million toys to those in need. The plush toys, purchased by shoppers and donated through toy drives in PetSmart’s 1,660 stores, were donated to children’s hospitals, senior centers, animal shelters and other non-profit organizations across North America. Each PetSmart store selected an organization in its community as a toy drive beneficiary. In addition to the massive donation, more than $1.6 million was raised through sales…

Read More

The YMCA of Greater New York Launches First Ever Brand Campaign

Stuart Mitchell

The YMCA of Greater New York has announced the launch of its first-ever brand campaign called “#WeAreY.” Launched December 26, 2019, the 360-degree, integrated campaign projects a joyful celebration of individual and community achievement, while also representing the energetic and vibrant culture of the modern YMCA of Greater New York. “We are thrilled to launch this new brand campaign that celebrates how the YMCA is here for all New Yorkers — to empower youth, improve health, and strengthen community,” said Sharon Greenberger, President & CEO of the YMCA of Greater…

Read More

Always® is Working with Walmart® and James Van Der Beek to Rally Support to Help #EndPeriodPoverty

Stuart Mitchell

This January, Always is working with James Van Der Beek (actor, writer, husband and devoted father of five) to continue their mission to #EndPeriodPoverty – so no girl misses out on the confidence-building activities she loves because of lack of access to period products. Last year, Always donated 500,000 pads. This year – with help from people across the country and in collaboration with America’s Promise Alliance – they want to triple that to reach 1.5 MILLION pads! Research has shown that nearly 1 in 5 girls in the U.S.…

Read More

Starbucks Rolls Out 5-cent Paper Cup Charge Across Germany

Stuart Mitchell

Customers across Germany will pay an additional cup charge of 5 cents for every hot drink ordered in a paper cup at Starbucks. Starbucks hopes the rollout will encourage even more customers across the country to make the switch to reusable cups. The expansion follows a successful trial at Starbucks stores in Hamburg and Berlin, where the charge has been in place since 5 November 2019. The results proved to be highly effective, over the two-month trial period, with participating stores reporting a boost in both use and sales of…

Read More

CAP: We’re using new technology to enforce Botox ad ban

Stuart Mitchell

The ASA/CAP have released a post called: We’re using new technology to enforce Botox ad ban. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, the Committees of Advertising Practice (CAP), together with the Medicines and Healthcare products Regulatory Agency (MHRA), has issued an Enforcement Notice to the beauty and cosmetic services industry on Advertising Botox and other botulinum toxin injections on social media…

Read More