Day: 15 March 2020

Savanta Launch Top 100 Most Loved Charity Brands 2020

Stuart Mitchell

Savanta have launched their Top 100 Most Loved Charity Brands 2020, with Macmillan Cancer Support topping the table followed by Cancer Research UK and Dogs Trust. As part of their BrandVue series of the Top 100 most-loved brands in different sectors, they used BrandVue Charities data to determine which charity has captured the hearts of supporters across the UK. Download the full report here. The data shows that ‘love’ is an important factor in increasing support for charities both in terms of financial donations as well as ‘in-kind’ support including…

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Fairtrade draws attention to the gender pay gap in chocolate

Stuart Mitchell

Fairtrade’s campaign is shining a light on the exploitation experienced by women farmers. It calls on companies to pay living incomes to cocoa farmers by 2030 to meet the UN’s Global Goals to end poverty. New Fairtrade research reveals a large group of women are being left behind by the chocolate industry  Data shows women could be struggling on just 23p a day, well below the extreme poverty line of £1.40  After a hard day’s work these women still have to do most of the domestic chores – combining this with the…

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New £20 note strengthens Bank’s commitment to making money accessible for people with sight loss

Stuart Mitchell

On 20 February 2020, the Bank of England’s new £20 note came into circulation with tactile markings to help make it easy for blind and partially sighted people to decipher it from existing £5 and £10 notes. The Royal National Institute of Blind People (RNIB) has been working with the Bank of England for many years to make money accessible for people with sight loss, with the new polymer note featuring acclaimed artist JMW Turner. The new note has tactile markings on it with three separate clusters of dots along…

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Rainforest Alliance unveils end-to-end strengthening of its pioneering cocoa certification program

Stuart Mitchell

The Rainforest Alliance is unveiling an end-to-end strengthening of its pioneering Cocoa Certification Program, which is the world’s largest scale initiative to drive more sustainable cocoa farming. These new measures mark the first stage of Rainforest Alliance’s enhanced certification program for all sectors that will be published in June and rolled out in the subsequent 12 months. These upgrades reflect Rainforest Alliance’s continued commitment toward addressing core challenges in the cocoa sector: farmer livelihoods, child labor, and deforestation. With its stepped-up Cocoa Certification Program, the 33-year-old organization is amplifying and…

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Barnardo’s and FCB Inferno launch new ‘Believe In Me’ awareness-raising film

Stuart Mitchell

The second of Barnardo’s ‘Believe In Me’ awareness-raising adverts launches today, highlighting the issue of child sexual abuse. The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public. The advert, which focuses on Barnardo’s specialist support for young people affected by sexual abuse or exploitation, will air for the first time tonight. It shows a young girl looking nervous…

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