3M and The BrandLab (TBL) have announced a two-year initiative (2020 and 2021) focused on driving diversity within creative career paths, including graphic and industrial design. This partnership aims to inspire young, diverse high school students to pursue creative careers, address opportunity gaps for underrepresented students and embody a more culturally diverse population of creative talent for organizations that have a global footprint. The design talent collaboration includes the expansion of existing internship programs with The BrandLab, the addition of a classroom program, inclusive of inspirational workshops hosted at 3M…
Read MoreDay: 19 April 2020
Kia Motors Donates $1 Million To Aid Homeless Youth During The COVID-19 Pandemic
As part of the brand’s ongoing response to the COVID-19 health crisis, Kia Motors America (KMA) has announced a total donation of $1 million to multiple non-profit partners that assist homeless youth nationwide, including Covenant House, StandUp for Kids and Family Promise. The $1 million donation will help homeless youth in all 50 states receive much needed shelter and care in an effort to help fight the spread of COVID-19. Kia Motors Donates $1 Million to Aid Homeless Youth During the COVID-19 Pandemic “Giving back in meaningful ways is a…
Read MoreDoSomething.org Launches Weekly Survey to Gauge Gen Z’s Opinions and Concerns on COVID-19 Crisis
College semesters spent at home. Canceled proms and graduations. First jobs lost. The rites of passage for teenagers and young adults are suddenly on hold—on top of their fear for the health and economic livelihoods of their loved ones—making the COVID-19 crisis a particularly confusing and fraught time for Gen Z. To support its more than 5 million global members aged 13-25, DoSomething.org, the largest organization for young people and social change, has launched a COVID-19 resource to help young people stay healthy, fight anxiety, take action, and share their…
Read MoreAd Council and Advertising, Media and Marketing Industry Associations Join White House, HHS and CDC to Launch “#StayHome. Save Lives.” Movement in Response to COVID-19 Crisis
In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are joining leading advertising, media and marketing trade associations and Google and YouTube to launch a nationwide “#StayHome. Save Lives.” movement. Leveraging the success of the #AloneTogether social distancing campaign created by MTV, Comedy Central, Paramount, CMT and the Entertainment & Youth Brands of ViacomCBS in partnership with the Ad Council, the new industrywide initiative encourages the American public…
Read MoreZulu Alpha Kilo Creates Covid-19 Awareness Program Called #STAYHOME – Helping the World Come Together
The message to #STAYHOME is paramount. Zulu Alpha Kilo, an internationally recognized creative agency, is launching an awareness campaign, ‘stayhome’, by reformatting each country’s flag to demonstrate the #STAYHOME concept, creating patriotic TV spots, and also evoking social posts which remind us all to Rethink Social Visits Please (RSVP). The creative agency’s previous campaigns around the world have garnered praise from Forbes and U.S. trade publication Ad Age also named it “Small Agency of the Year” in 2016 and 2017. Zulu’s newest pro bono campaign #STAYHOME underscores that small-but-mighty efforts are…
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