Month: April 2020

British Gas partners with the Trussell Trust to help food banks during Coronavirus crisis

Stuart Mitchell

British Gas will be working with Trussell Trust by encouraging its people to volunteer with a local food bank. The Trussell Trust is seeing three main challenges impacting food banks as a result of Coronavirus and British Gas will be working with it to address these: To prevent the spread of the virus food banks have moved to a system where they are delivering parcels to the doorsteps of the people that need them most, rather than encouraging groups of people to come together at a food bank centre. British…

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PepsiCo Commits More than $45 Million to Combat the Impacts of COVID-19

Stuart Mitchell

As efforts accelerate worldwide to provide relief from the ravages of COVID-19, PepsiCo, Inc. and The PepsiCo Foundation today announced a more than $45 million initiative focused on helping people and communities most affected by this devastating virus. The company is funding vital support including protective gear for healthcare workers, testing and screening services, and is already in the process of distributing more than 50 million nutritious meals to at-risk populations by supporting food banks and other partners around the world. PepsiCo is leveraging its own distribution expertise and investing…

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Anheuser-Busch Foundation and Ad Council Form Innovative Partnership to Prevent Drinking and Driving

Stuart Mitchell

Despite the prevalence of ride-share apps and alternative ways to get home after drinking, there are still over 10,000 alcohol-impaired fatalities per year according to 2018 NHTSA data. That’s why the Anheuser-Busch Foundation and the Ad Council have partnered together to further the Ad Council’s Buzzed Driving Prevention program. Funded by the Anheuser-Busch Foundation, this new effort encourages consumers to both plan ahead for safe rides and recognize, in-the-moment, if they’re impaired and shouldn’t be driving. The program targets concertgoers in heavy driving cities: Houston and Phoenix. In each respective…

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Bridgestone Named First Partner for First Video Game Designed to Celebrate Paralympic Athletes

Stuart Mitchell

Bridgestone Corporation (Bridgestone), the world’s largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, announced today its sponsorship support for the first official video game of the International Paralympic Committee (IPC). As the first partner of “THE PEGASUS DREAM TOUR,” Bridgestone is committed to helping the IPC engage new and younger audiences to increase awareness and popularity of Paralympic sports. “Bridgestone believes in the power of the Paralympic Movement to create a more inclusive world through sport and inspire people of all abilities to chase their dreams,”…

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Olympic Games to Become “Climate Positive” From 2030

Stuart Mitchell

The International Olympic Committee (IOC) has announced that the Olympic Games and Olympic Winter Games will be “climate positive” from 2030 onwards. In addition, the IOC will create an “Olympic Forest”, which will contribute to the UN-backed great green wall project in Africa and help the IOC move towards becoming a climate-positive organisation. This decision was announced at the IOC’s Executive Board meeting in Lausanne, Switzerland. It builds on the efforts taken so far by the IOC, working with the Organising Committees for the Olympic Games to ensure that all…

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