Day: 6 May 2020

IPA announces 2020 Summer Honours

Stuart Mitchell

The IPA has honoured 15 industry practitioners in recognition of their exceptional and prolonged contribution to the IPA in its annual Summer Honours. These outstanding individuals will also be honoured with FIPA (Fellow of the IPA) status or Honorary FIPA status to those not in IPA member agencies. The seven FIPAs are: Dan Appleby, Managing Director, Drummond Central and outgoing IPA City Head for Newcastle and the North East Phil Coverdale, Managing Director, Cravens and former IPA City Head for Newcastle and the North East Neil Henderson, Chief Executive, St…

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Marketers and consumers agree on email’s importance across the customer lifecycle

Stuart Mitchell

According to the latest insights from the Data & Marketing Association (DMA), most marketers believe ‘Discounts and offers’ (49%) and ‘Advice, information or tutorials’ (45%) are the types of email content that help achieve their campaign goals. The figures come from the ‘Marketer Email Tracker 2020’, part of the DMA’s annual series of studies into the channel, in partnership with Pure360. They reveal email’s multi-faceted role in communicating with consumers across all stages of the customer lifecycle – not just as a transactional channel, but one that can be used…

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Leading charities call on the government for better accessibility of public health information for disabled people about coronavirus

Stuart Mitchell

A group of leading disability charities has teamed up to directly challenge Downing Street about significant concerns over the accessibility of public health information in relation to coronavirus, and the significant risk this poses to disabled people and the nation as a whole. The following charities have written directly to Downing Street as the communities they represent are not receiving vital public health information in a way they can access or understand: Action on Hearing Loss, The Royal National Institute of Blind People (RNIB), SignHealth, Sense, Visionary, Thomas Pocklington Trust,…

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John Lewis & Waitrose launch soft toy design competition to raise money for the NHS

Stuart Mitchell

John Lewis and Waitrose are launching a soft toy design competition for children around the UK to raise critical funds for the NHS. With homeschooling recommencing across the nation, the retailer is inviting children (and adults) to create and share their designs for a “super-bear” cuddly toy that celebrates the spirit and fortitude of the fearless men and women working on the frontline during the Covid-19 crisis.  The winning design will be turned into an exclusive Christmas toy and sold by Waitrose and John Lewis from October, following in the…

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Puffs Passes the Love to Teachers During Teacher Appreciation Week

Stuart Mitchell

Puffs announced their commitment to spread goodwill and cheer by honoring educators during Teacher Appreciation Week. Kicking off on Monday, May 4, 2020, Nate Berkus will post a tribute to their child’s favorite teacher via a poem crafted by Puffs. Following, consumers are encouraged to join in and pass the love to an educator of their choosing, creating a groundswell of celebration and appreciation for educators throughout the week. Puffs will extend the celebration through a $500,000 donation to national non-profit, AdoptAClassroom.org, helping teachers get the funding they need to…

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