Day: 29 June 2020

KaJ Labs Commits $50 Million to Organizations Addressing Racial Inequities & Justice for Black Communities Across the U.S.

Stuart Mitchell

 KaJ Labs Founder, Joel Kasr, knows firsthand the inherent challenges faced by African-Americans trying to secure startup funding and resources needed to grow their companies. He’s helping to change that paradigm by awarding $50 million over the next 10 years to African-American non-profits. The company is also offering free resources such as hosting and development services to African-American tech startups.   “The events unfolding across the country that are rooted in hate are contradictory with our beliefs as a company,” said Kasr. “As the founder of KaJ Labs, I am…

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New PSA from Love Has No Labels Challenges Viewers to Confront the State of Freedom in the U.S. for Black Americans

Stuart Mitchell

To support the ongoing fight for racial justice for the Black community, the Ad Council and R/GA have launched a new PSA from the iconic Love Has No Labels campaign to inspire all Americans to fight for racial equality in America. Building on the campaign’s longstanding effort to address bias, the film holds a mirror to the simple acts of freedom often celebrated and taken for granted by non-Black Americans, revealing the stark contrast of those freedoms and the way Black people in this country endure systemic racism and injustice.…

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USPTO/NCPC Anti-Counterfeiting Go For Real Campaign Launch

Stuart Mitchell

The United States Patent and Trademark Office (USPTO) and the National Crime Prevention Council (NCPC) set in motion the newest public education resources for the Go For Real Anti-Counterfeiting Campaign online today. The messaging of the resources directs young consumers’ attention to the dangers associated with fake electronics, personal care products, and sports gear. The newly released resources include radio, social media, print, and out-of-home ads aimed at teens, tweens, and parents who–once informed–can be powerful influencers. The materials also feature the online Go For Real Challenge, which is an…

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ADL, NAACP, Sleeping Giants, Common Sense, Free Press & Color Of Change Call For Global Corporations To Pause Advertising On Facebook To Stop Hate Online

Stuart Mitchell

In response to Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms, six organizations today announced a new campaign, #StopHateforProfit, that asks large Facebook advertisers to show they will not support a company that puts profit over safety. ADL (the Anti-Defamation League), the NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense have created a coalition of the nation’s most storied civil rights organizations calling for some of the world’s largest corporations to pause advertising on Facebook during the month of July 2020.…

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Travel Mindset Partners With BLACK GIRL DIGITAL, INC. for Equal Representation of Black and POC Voices in Influencer Marketing

Stuart Mitchell

Travel Mindset, the leading tourism and lifestyle brand influencer marketing agency, has announced that it has partnered with BLACK GIRL DIGITAL, INC. to expand its global presence, focus on creating more diverse brand partnerships, and amplify messaging that authentically speaks to people of color (POC).   Through this strategic partnership, Travel Mindset and BLACK GIRL DIGITAL, INC. will provide the most comprehensive influencer marketing strategies, with a dedication to making sure Black voices and POC are not only highlighted but that marketing and content are developed with their interests in…

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