Tag: Sleeping Giants

ADL, NAACP, Sleeping Giants, Common Sense, Free Press & Color Of Change Call For Global Corporations To Pause Advertising On Facebook To Stop Hate Online

Stuart Mitchell

In response to Facebook’s repeated failure to meaningfully address the vast proliferation of hate on its platforms, six organizations today announced a new campaign, #StopHateforProfit, that asks large Facebook advertisers to show they will not support a company that puts profit over safety. ADL (the Anti-Defamation League), the NAACP, Sleeping Giants, Color Of Change, Free Press and Common Sense have created a coalition of the nation’s most storied civil rights organizations calling for some of the world’s largest corporations to pause advertising on Facebook during the month of July 2020.…

Read More

Blackmail or Brand safety ?

Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

Read More