Day: 9 July 2020

As Wildfire Risk Increases, New PSAs Urge Americans to Recreate Safely Outdoors

Stuart Mitchell

The USDA Forest Service, the National Association of State Foresters and the Ad Council has announced a new public service advertising (PSA) campaign to help Americans recreate safely and responsibly outdoors. The new PSAs include wildfire prevention and safe recreation tips for families and individuals to keep in mind while enjoying public lands or their own backyards. “We want to welcome people back to their public lands, and we want it to be a safe experience for everyone,” said Forest Service Chief Vicki Christiansen. “This partnership with the National Association…

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We Are Undefeatable campaign teams up with Channel 4’s Sunday Brunch to support some of those most vulnerable to Covid-19

Stuart Mitchell

The Charity partnership with Channel 4 and MG OMD, reveal the We Are Undefeatable campaign is partnering with Sunday Brunch for the series’ first ever branded in-show segment, which launched on Sunday 28th June 2020. The six-week partnership, brokered by 4Sales and MG OMD, will see the We Are Undefeatable campaign partnering with the Sunday morning show’s regular audience participation focussed section ‘Sunday Crunch’. It will showcase personal trainers encouraging viewers to participate in their fun and inclusive home workouts and aims to support those with long-term health conditions to…

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Amazon Establishes Counterfeit Crimes Unit to Bring Counterfeiters to Justice

Stuart Mitchell

Amazon has announced it has established a new Counterfeit Crimes Unit, dedicated to bringing counterfeiters that violate the law and Amazon’s policies by listing counterfeit products in its store to justice. Amazon’s Counterfeit Crimes Unit is a global, multi-disciplinary team composed of former federal prosecutors, experienced investigators, and data analysts, and will join Amazon’s extensive work to drive counterfeit to zero. Amazon’s first objective is to prevent a counterfeit from ever being listed in its store, and its comprehensive proactive anti-counterfeit programs have ensured that 99.9% of all Amazon products…

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Discovery Education Corporate and Community Partnerships Receive Multiple PRNews Digital PR Awards for Excellence

Stuart Mitchell

Several Discovery Education corporate and community partnership programs have been recognized for excellence as part of the PRNEWS 2020 Digital PR Awards. The Digital Awards program acknowledges the most innovative digital communicators and campaigns.   Each of the award-winning initiatives was developed to foster youth achievement and engagement around such critical topics as diversity and inclusion, social and emotional learning, financial literacy, and prevention of underage drinking. These impactful digital campaigns encompass the evolving landscape of marketing and communications, including media relations, branding and influencer marketing, and were celebrated as among the year’s best uses of media, including podcasts, videos, social media and more.   Winners include:  Other: Contest/GameJackson Charitable Foundation Cha-Ching Money…

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Forever Beta launches strategic sustainability business

Stuart Mitchell

Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability consultancy aimed at delivering agile, effective solutions to modern sustainability issues.   Called Beta Good, it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19.  Beta Good’s offering will include six areas of focus, with clients being able to tailor packages to suit their individual needs. These are; global macro trends analysis, full business…

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