Premiere Foods announces Together for Short Lives as new Charity Partner

Aiming to raise £200,000 over a two year partnership Premiere Foods have announced Together for Short Lives as their new Charity Partner. Premiere Foods has twinned each of their sites with a local hospice to help provide much needed funds to ensure families in our communities are supported and have access to the very best care that is available. To celebrate the start of this special partnership, Premier Foods has delivered food hampers to the children’s hospices we will be supporting which are filled with some of our cupboard essentials…

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Reds team up with Quorn on food sustainability

Liverpool Football Club has announced a global partnership with Quorn, as part of the club’s aim to foster greater food sustainability. The multi-year partnership will see Quorn become the club’s Official Sustainable Protein Partner, helping LFC to contribute to greater food sustainability as part of its Reds Go Green initiative. Famous for working with Greggs on its sell-out vegan sausage roll and now KFC’s vegan burger, Quorn will work in collaboration with the club to provide new opportunities for supporters to choose from vegetarian and vegan foods on matchdays, while…

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Omnicom Health Group Launches #UniteInGratitude Initiative to Support Healthcare Workers and Benefit the CDC Foundation’s Coronavirus Response

Omnicom Health Group has announced the launch of a national pro bono campaign called #UniteInGratitude to inspire support for hard-hit US healthcare workers, many of whom are facing burnout and fatigue as the coronavirus pandemic continues. The campaign asks the public to unite in thanks and support for all healthcare workers under a reimagined American flag—one made of surgical masks as stars and hospital colors as stripes. Through the #UniteInGratitude campaign, Omnicom Health Group is raising funds for health workers and the COVID-19 response through the CDC Foundation’s Coronavirus Emergency…

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The Carbon Trust awarded €5 million IKEA Foundation funding to realise the potential of energy access in sub-Saharan Africa

The Carbon Trust has announced a new partnership with the IKEA Foundation following an award of €5 million to support the new Powering Renewable Energy Opportunities (PREO) Programme, which will be delivered jointly with Energy 4 Impact. The PREO programme aims to use renewable energy in sub-Saharan Africa to boost long-term job creation and reduce poverty through economic growth and empowerment of women. Backed by the IKEA Foundation with co-funding from UK Aid, PREO will fund more than 20 collaborative projects and partnerships that use a market-led approach to promoting…

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CAP – Targeting and placement of ads

The ASA/CAP have released a post called: Targeting and placement of ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re living in strange and unprecedented times, but with all of the change and uncertainty one thing remains – marketers still have a responsibility to follow the Ad Rules.  As more of us are at home, audience numbers are likely be greater in certain…

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