Day: 11 August 2020

Cannes Lions releases first Lions Creativity Report of the Decade to recognise sustained creative success across the global industry

Stuart Mitchell

Cannes Lions has released the first Lions Creativity Report of the Decade to recognise and award sustained creative success across the global industry. Data from Lion-winning and shortlisted work, spanning ten years and audited at the Festival by PwC since 2013, was compiled by Cannes Lions to produce the definitive global rankings and benchmarking report. The ten-year rankings chart the ascending performance of the world’s most creative companies, celebrating those that have delivered an unfailing level of world-class creative work. The report’s findings are presented alongside commentary and analysis from…

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CAP – Time to Face(book) facts about compliant marketing

Stuart Mitchell

The ASA/CAP have released a post called: Time to Face(book) facts about compliant marketing. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2004 and named after student directories distributed at US universities, Facebook became available to anyone over the age of 13 with a valid email address in September 2006.  Although not the first social networking website, it quickly established itself and,…

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Unilever and Algenuity partner to explore use of microalgae protein

Stuart Mitchell

Unilever and biotech start-up Algenuity are announcing a new partnership to delve into the huge potential microalgae bring in innovating future foods for Unilever’s plant-based portfolio. Algenuity, which specialises in developing microalgae for use in consumer products, will work with the R&D team within Unilever’s Foods and Refreshment (F&R) division to explore ways of bringing foods made with microalgae to the market. Developing alternative protein sources like microalgae represents a significant step forwards in the critical shift needed to an equitable and resilient food system. By 2050, the world will…

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Ruby Rose Partners With REBBL to Raise Contributions to Anti-Racism Fund

Stuart Mitchell

REBBL, the functional plant-based beverage brand, launched a new campaign in collaboration with actor and activist Ruby Rose to drive donations to the Anti-Racism Fund (ARF). REBBL With a Cause takes on a new meaning as the brand announced its plans to contribute 5% of online sales to ARF, which takes action by providing capital to organizations as a way to inject social change. To help promote efforts and drive donations, Ruby Rose partnered with REBBL to create a digital sweepstakes running from August 1-21. Rose is an active REBBL…

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Primark launches new UK in-store recycling scheme

Stuart Mitchell

Primark announces the rollout of its nation-wide recycling programme, inviting customers to donate their pre-loved clothes, textiles, footwear and bags from any brand to be ‘re-loved’ via the Primark In-Store Recycling Scheme. Collection boxes will be available in Primark’s 190 stores across the UK and all donated items will be reused, recycled or repurposed, with nothing going to landfill. Profits from the scheme will go to UNICEF, Primark’s global charity partner, in support of its education programmes for vulnerable children around the world. This new recycling scheme from Primark launches…

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