Day: 27 August 2020

Health Officials Launch Ad Campaign to Encourage Mask Use

Stuart Mitchell

The Association of State and Territorial Health Officials (ASTHO) and the Big Cities Health Coalition (BCHC) have launched a joint campaign urging Americans to show their concern for the health of others by wearing masks to slow the spread of COVID-19. The 30-second television spot, titled “Personalities,” begins its week-long run on Hulu today and targets a broad national audience. It features several pairs of mask designs that reflect opposite personalities and concludes with an announcer asking, “What does your mask say about you? It says you care about others.…

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Marketers Need Transparency and Addressability to Increase Effectiveness of Their Ad Spend Finds a Major Independent Research Firm Study

Stuart Mitchell

MediaMath, independent advertising technology company for brands and agencies, have released the findings of a custom Forrester Opportunity Snapshot study called “Confident Media Spending Requires A More Transparent And Addressable Supply Chain”, commissioned by MediaMath, highlighting the issues facing programmatic buying and the programmatic media ecosystem. The study shows that only 33 percent of marketers say they can demonstrate and report the financial return on their programmatic media spend completely and accurately. The commissioned study conducted by Forrester Consulting included insights from 221 U.S. decision-makers across four key verticals who…

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SMARTLINEN® Challenges Hotel Industry to Embrace Their BE SMART, WEAR PINK Campaign to Support Susan G. Komen Breast Cancer Foundation

Stuart Mitchell

These are certainly challenging times for the hospitality industry. As a key supplier we feel it is important to help our hotel partners create positive memories for their guests, while giving back to organizations that we are passionate about. SMARTLINEN® has converted some of their production to produce CDC approved washable Face Masks. After receiving an overwhelming response, we identified a way to raise awareness and money for a great cause. Historically, hotels have celebrated October as breast cancer awareness month with select promotions that make a small difference. This…

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Williams Sonoma And No Kid Hungry Partner With Celebrities To Launch The Tools For Change Campaign

Stuart Mitchell

Williams Sonoma, a member of the Williams-Sonoma, Inc. portfolio of brands announced today the launch of its sixth annual Tools For Change fundraising program benefitting No Kid Hungry, a national campaign to end childhood hunger in America. This year, the retailer is aiming to raise $3 million, which will help connect American children in need to nearly 30 million meals. As part of the fundraising efforts, Williams Sonoma and No Kid Hungry have partnered with ten prominent celebrities, chefs, musicians, culinary personalities and social influencers to design limited-edition spatulas available…

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WildEyes™ AI: Helping to Save Wild Elephants and Prevent Human-Elephant Conflict

Stuart Mitchell

On World Elephant Day 2020, the NGO RESOLVE and the AI software company CVEDIA announce a novel solution to reduce harm to wild elephants and the humans who live near them. Over the past two decades, Human-Elephant Conflict (HEC) has become a major cause of population declines of these iconic mammals in Asia and Africa. Crop raiding by elephants threatens community livelihoods, food security, and human fatalities, often prompting retaliatory killings of endangered elephants. This conflict stresses the most marginalized rural communities, for example, causing over $10 million in crop…

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