Day: 13 September 2020

The One Club Names First Class of 15 Black Creatives

Stuart Mitchell

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced the first-ever group of 15 talented students accepted into the East Coast fall session for ONE School, a free portfolio program for young Black creatives. Students were selected based on their raw creativity, passion and commitment so as not to discourage those with no prior knowledge of advertising.   The inaugural class for ONE School East, starting September 8, are Trey Alston, Van Leigh Armer, Trey Bradley, Elizabeth Culton, Nicole Francois,…

Read More

Climate Neutral certified 145 brands in its first 12 months

Stuart Mitchell

Climate Neutral has made impressive strides this year combating carbon emissions, even amidst a global pandemic and turbulent economy. In the past 12-months, Climate Neutral certified 145 brands, offsetting more than 200,000 tonnes of CO2. Climate Neutral is a 501(c)(3) nonprofit focused on generating positive change in corporate carbon responsibility, helping businesses measure and offset their carbon footprints to net-zero. The  Climate Neutral Certified consumer-facing label indicates that a brand has taken action to curb its greenhouse gas emissions, effectively creating a much-needed universal standard for corporate carbon responsibility and a…

Read More

Door drop engagement remains strong according to DMA research

Stuart Mitchell

Once through the letter box, the average door drop is seen by 1.05 people in the home and interacted with about 3 times per item (2.80 on average) – according to the latest research infographic from the Data & Marketing Association (DMA). The latest insights from JICMAIL show that despite the slight reduction in the number of items households are receiving, the reach and frequency for these mail items remain strong. The reach, that’s the number of people in a household who have been exposed to the door drop, is…

Read More

Givsly Launches Season Without Swag: Encourages Advertising Industry to Donate Their Gift Budgets to Charities This Holiday Season

Stuart Mitchell

Givsly, the social impact company, today launched “Season Without Swag,” the first of its kind effort that turns budgets previously spent on gifts and swag into meaningful charitable contributions. The initiative, in partnership with Advertising Week, has a $1 million goal in donations now through Giving Tuesday, December 1, 2020. Early companies who have already committed donations include Criteo, Fluent, Haymarket Media, Inc., LiveRamp, MobileFuse, S4M, Undertone, and Waze. Each year in North America, $25 billion is spent on promotional swag such as branded water bottles and blankets, with the…

Read More