Day: 8 November 2020

Johnson & Johnson Consumer Health Commits $800 Million Through 2030 to Make Its Products More Sustainable for a Healthier Planet

Stuart Mitchell

Each year, an estimated 12.6 million people globally die from environmental health risks due to poor sanitation and dangerous water and air pollution levels, according to the World Health Organization. Johnson & Johnson Consumer Health, which produces some of the world’s best-known healthcare brands, knew it had a role to play in addressing these devastating human health challenges. “Our company is focused on health and healthy people—every thing we work on is designed to make people’s lives healthier,” explains Katie Decker, Global President, Essential Health, Johnson & Johnson Consumer Health. “How can we…

Read More

Industry heavyweights behind new Advanced Certificate in Effectiveness

Stuart Mitchell

Leading experts in marketing effectiveness, including Richard Shotton and Tom Roach, have helped the IPA develop a brand new effectiveness qualification, the Advanced Certificate in Effectiveness, to reflect the needs of the industry in 2020. The new qualification was formally launched in a panel during the EffWorks Global 2020 Conference. The Advanced Certificate in Effectiveness replaces the IPA Eff Test, as the gold standard in marketing effectiveness learning and is made up of 35 hours of online learning and assessed through a two-hour online exam. Successful candidates will earn three…

Read More

Kantar launches new reputation intelligence platform

Stuart Mitchell

Kantar – the world’s leading data, insights and consulting company – announce the UK launch of Kantar Reputation, its new single global platform for managing, monitoring and analysing earned media activity. Kantar Reputation is the only platform that provides communications and PR professionals with a single source for planning, targeting, distributing, monitoring and analysing earned media activity, providing insight and support at every stage of the communications cycle. Kantar Reputation allows users to: Access qualified media coverage across print, online, broadcast and social media Be alerted to new coverage and…

Read More

UN Women joins Centre for Sport and Human Rights to champion women and girls’ participation in sport

Stuart Mitchell

UN Women, the United Nations body dedicated to gender equality and the empowerment of women, has joined the Advisory Council of the Centre for Sport and Human Rights. UN Women supports UN Member States as they set global standards for achieving gender equality, and works with governments and civil society to design laws, policies, programmes and services needed to ensure that the standards are effectively implemented and truly benefit women and girls worldwide. UN Women Sports for Generation Equality initiative, launched in March 2020, aims to mobilize the sport world to implement the visionary…

Read More

International UNESCO campaign reveals the hidden face of art trafficking

Stuart Mitchell

UNESCO is launching an international communication campaign to make the general public and art lovers aware of the devastation of the history and identity of peoples wreaked by the illicit trade in cultural goods, which is estimated to be worth nearly $10 billion each year. As shown by The Real Price of Art campaign, in some cases, the looting of archaeological sites, which fuels this traffic, is highly organized and constitutes a major source of financing for criminal and terrorist organizations. The campaign marks the 50th anniversary of UNESCO’s Convention on the Means of…

Read More