Day: 14 November 2020

Tesco and suppliers cut 200,000 tonnes of food waste from operations

Stuart Mitchell

Tesco has worked in partnership with its suppliers to cut 200,000 tonnes of food waste from their combined operations, the supermarket has revealed. This comes as Tesco published its own food waste data for the eighth year and challenges other retailers and food companies to do the same. Tesco has reached this important milestone by working closely with 71 of its largest suppliers around the world, all of whom are also making their food waste data public today. Tesco helped its own-label suppliers to cut 125,000 tonnes of food waste…

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Interview with Martin Cozens, Managing Director of Banc Digital – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Martin Cozens, Managing Director of Banc Digital, a digital marketing agency based in Old Trafford, Manchester. Over the past decade, Banc Digital have grown from a team of two huddled in the corner of another business’ office to a thriving agency of 30+ specialising in web dev, organic search, paid search and content creation. Banc Digital work across a broad range of B2B and B2C industries, helping small businesses grow their web presence and large multinationals maximise…

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Formula E becomes first sport with certified net zero carbon footprint from inception

Stuart Mitchell

Formula E’s announcement was made during the launch of Climate Week NYC 2020. Following the recommended approach set out by the UN Framework Convention on Climate Change (UNFCCC), Formula E has followed three key steps to achieve a net zero carbon footprint: effective measurement of carbon output, prioritising reducing its footprint and offsetting remaining unavoidable emissions. With a founding purpose to counteract climate change, Formula E’s commitment to deliver better futures through racing drives its ongoing environmental, economic and social sustainability initiatives around the world.   Working closely with Quantis,…

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Mrs Crimble’s Extends Vegan Range With New Vegan Coconut Macaroons

Stuart Mitchell

Mrs Crimble’s, the pioneering gluten-free brand owned by Wessanen UK, has extended its vegan-friendly range with new Vegan Coconut Macaroons (RRP £1.79, 180g). Launching in Tesco on 23rd October, the new Vegan Coconut Macaroons follow the successful launch of the brand’s first vegan macaroons, Vegan Choc Macaroons, to offer an alternative flavour to the growing number of vegan customers.  Following the launch of Vegan Choc Macaroons in 2019, Mrs Crimble’s vegan offering has driven incremental sales, helping the brand secure larger category share while also reaching a consumer base that live a vegan lifestyle.…

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Oral-B Announces a New Initiative and $1 Million Commitment to Help Make Better Oral Health Outcomes Possible for All

Stuart Mitchell

Oral-B has announced an initiative to help make better oral health outcomes possible for all. The initiative aims to inspire people across the country to improve their brushing game with the brand’s most innovative and newly launched electric toothbrush, Oral-B iO, and to provide oral health support to individuals and communities in need. To kick off the multi-pronged program, Oral-B has committed to providing $1 million total in donated product and dental care to high-risk individuals through a partnership with Dental Lifeline Network. Oral-B has also teamed up with dentists…

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