Day: 18 November 2020

PRCA COVID-19 Taskforce publishes globally-crowdsources report of communications lessons

Stuart Mitchell

The PRCA’s Global COVID-19 Communications Taskforce has published a new crowdsourced report showcasing insight on the pandemic from 75 industry leaders operating across 23 countries.   How to recover fast from the pandemic aims to elevate global understanding of best practice communications, revealing how it can support businesses and organisations recovering from the pandemic. Spearheaded by PRCA COVID-19 Taskforce Chair Tony Langham MPRCA, the 85-page report has been made freely available to PR and communications professionals around the world. Key themes include; the role of communications in creating a better…

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ITV, STV & The National Lottery Launch Nationwide Volunteering Campaign

Stuart Mitchell

ITV and STV will partner with The National Lottery on a brand new channel partnership campaign that encourages the public to make time to help out in their community. Supported by an advert created and produced by ITV Creative, the initiative will show the public that giving a little time to help out or volunteer can make a difference. The specially-created spots will tackle the preconception that volunteering is too time-consuming by making clear that it need only take the same time as watching a favourite TV show. A voiceover by Dermot…

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United Nations Global Compact Launches First Regional Network in Africa

Stuart Mitchell

The United Nations Global Compact has launched its first regional network in Africa for Mauritius and the Indian Ocean region at an event attended by representatives from business, civil society, academia and the United Nations. The launch event featured commitments from CEOs in the region on the role that the private sector can play in building a sustainable future for the Indian Ocean region. The 27 companies in attendance from Mauritius, Madagascar and Seychelles have committed to the Ten Principles of the UN Global Compact on human rights, labour, environment…

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AB InBev Eliminates Plastic Rings in UK

Stuart Mitchell

AB InBev has reached another exciting circular packaging milestone – our entire portfolio of iconic beers from Budweiser Brewing Group UK&I is now plastic-ring free.  That means cans of Budweiser, Bud Light, Stella Artois and Beck’s in the UK will now be packaged with alternatives like fully recyclable wraps and the KeelClip™, a new technology which uses recyclable paperboard to create a lighter weight pack. Along with decreasing our usage of plastic shrink wrap, we will be eliminating  850 tonnes of plastic waste, the equivalent weight of 67 double decker buses, every year.   This change takes our company one step closer to achieving our 2025 Sustainability Goal of…

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Whole Earth Launches AR Activation

Stuart Mitchell

Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where users can touch the screen and be transported into an augmented reality kaleidoscopic world of fruit. Viewers will travel 360° through layers of apples, berries and bananas – ingredients that can be added to smoothies…

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