Day: 26 December 2020

Thames Water lends support to domestic abuse victims

Stuart Mitchell

Thames Water has become the first water company to provide an ‘Online Safe Spaces’ service to support victims of domestic abuse.  ‘Online Safe Spaces’ is a virtual portal which provides a pop-up window on a company’s website to help abuse victims access support and advice, while leaving no internet history trace. It also provides quick exit options for the person seeking information.  During the first national lockdown the domestic abuse charity Refuge reported an increase in demand for its National Domestic Abuse Helpline services, while Women’s Aid reported lockdown restrictions…

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CAP – Making sure your Instagram advertising doesn’t raise any eyebrows

Stuart Mitchell

The ASA/CAP have released a post called: Making sure your Instagram advertising doesn’t raise any eyebrows. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In January the Compliance team published an Enforcement Notice about ads for Botox and other botulinum toxin injections on social media. Botox is a prescription-only medicine (POM) and must not be advertised to the general public. Since this time they’ve…

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Apple expands partnership with (RED) to combat HIV/AIDS and COVID-19

Stuart Mitchell

As the COVID-19 pandemic continues, Apple is offering more ways than ever for customers to support (RED)’s fight against HIV/AIDS in Africa while simultaneously protecting those communities from COVID-19. In 2006, Apple joined (RED)’s mission to end the HIV/AIDS epidemic in sub-Saharan Africa. Over the last 14 years, Apple’s partnership with (RED) has led to almost $250 million in donations for the Global Fund’s HIV/AIDS programs that offer prevention, testing, and counselling services. Since 2006, Apple-supported grants have provided over 10.8 million people with care and support services, helped with…

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PepsiCo Commits to 100% Recycled Plastic Beverage Bottles for its Pepsi Brand in 9 EU Markets By 2022

Stuart Mitchell

PepsiCo is committing to eliminate all virgin plastic from its Pepsi brand beverage bottles sold in nine European Union markets by 2022. The company will package the entire range of beverages under that brand with plastics recycled from post- consumer packaging (recycled polyethylene terephthalate, or ‘rPET’). PepsiCo will also continue its progress towards growing reuse and refill systems such as SodaStream. The company estimates that the move to 100% rPET for these beverage bottles will eliminate over 70,000 tonnes of virgin, fossil-fuel based plastic per year, and will lower carbon…

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Ad Council Launches “Belonging Begins With Us” Campaign Featuring Exclusive New Music from Lake Street Dive

Stuart Mitchell

The Ad Council has launched Belonging Begins With Us, a national campaign dedicated to fostering a more welcoming nation where everyone feels that they belong, regardless of their background or where they were born. The effort is supported by a broad coalition of foundations, corporations and non-profit organizations working to strengthen connections and promote belonging in communities across the country. Created pro bono by ad agency Pereira O’Dell, the public service advertisements (PSAs) feature a new cover of the 1968 hit song “Walk a Mile in My Shoes,” recorded exclusively…

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