Year: 2020

The Geena Davis Institute on Gender in Media and Movio Reveal Research Determining the On-Screen to Cinema Audience Relationship

Stuart Mitchell

Movio, the global leader in data analytics for the film industry, and the Geena Davis Institute on Gender in Media at Mount Saint Mary’s University (the Institute) have teamed up to determine if what and who is presented on cinema screens affects who shows up for a film during its theatrical run. Data Scientists at both organizations examined the following questions for the “I Want To See Me: Why Diverse On-Screen Representation Drives Cinema Audiences” White Paper: Does the presence of certain groups (Race/Ethnicity, Gender, Age) on-screen draw larger numbers…

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Amazon’s New ‘Climate Pledge Friendly’ Program Helps Fairtrade Consumers to Choose the World They Want

Stuart Mitchell

Fairtrade today announced that it is participating in Amazon’s Climate Pledge Friendly program, making it easier for customers to discover and shop for more sustainable products on Amazon, including many Fairtrade-certified goods.  Launching in the US, customers will now see the Climate Pledge Friendly badge on more than 25,000 products, which will make it easier to identify which products are helping to preserve the natural world, such as through reducing the carbon footprint of shipments to customers. Amazon evaluated hundreds of external sustainability certifications and chose organizations that certify products…

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World Wildlife Fund Joins the Walmart Foundation, Cargill, McDonald’s to Launch Million-Acre Grazing Initiative to Help Restore Grasslands, Address Climate Change

Stuart Mitchell

Cross-industry collaboration is crucial to meeting the global demand for protein while also addressing the urgency of climate change and nature loss. Responding to this challenge, the Walmart Foundation, Cargill and McDonald’s are investing over $6 million in an initiative led by World Wildlife Fund that aims to make lasting improvements to the grasslands of the Northern Great Plains. The new program, known as the Ranch Systems and Viability Planning (RSVP) network, will support ranchers across the ecoregion—focusing primarily on Montana, Nebraska and South Dakota—with technical expertise, training and tools…

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BMO Marks International Day of the Girl with an Evolution of ‘Jane’s Story’

Stuart Mitchell

As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic. Timed to coincide with the International Day of the Girl on Oct. 11, the social media campaign from FCB Canada is an evolution of “Jane’s Story”—an initiative timed for International Women’s Day in March that illustrated the subtle but pervasive obstacles women face when it comes to establishing financial independence. BMO is urging consumers to take…

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Airbus reveals new zero-emission concept aircraft

Stuart Mitchell

Airbus has revealed three concepts for the world’s first zero-emission commercial aircraft which could enter service by 2035. These concepts each represent a different approach to achieving zero-emission flight, exploring various technology pathways and aerodynamic configurations in order to support the company’s ambition of leading the way in the decarbonisation of the entire aviation industry. All of these concepts rely on hydrogen as a primary power source – an option which Airbus believes holds exceptional promise as a clean aviation fuel and is likely to be a solution for aerospace…

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