Year: 2020

Gov Kickstart Scheme: PRCA to act as representative body for UK PR industry

Stuart Mitchell

The PRCA has announced plans to act as a representative body for the UK PR industry for the Government’s new Kickstart Scheme. The programme encourages organisations to create six-month job placements for young people aged between 16-24 who are on Universal Credit. The Government will fund 100% of the relevant National Minimum Wage, National Insurance and pension contributions for 25 hours a week and organisations will receive £1,500 per job placement. The initiative is designed to protect young people deemed at risk of long-term unemployment due to the economic impact of COVID-19. There…

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Albertsons Companies’ O Organics® Coffee Is Now 100% Fair Trade Certified

Stuart Mitchell

Albertsons Companies’ O Organics® coffee is now 100 percent certified sustainable by Fair Trade USA, meeting our Sustainable Coffee Challenge commitment. With each cup you drink, you’re helping farmers and the environment. The Fair Trade Certified™ seal on each O Organics coffee product means that farmers are earning fair wages and working in safe conditions. Additionally, part of the cost of each O Organics coffee product goes directly back to the farmers and their communities through Community Development Funds, which help improve life in farming communities. O Organics Fair Trade Certified coffee has generated more than $2.5M in…

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The VF Foundation Announces $7.3 Million in Community Investments

Stuart Mitchell

The VF Foundation, the private grantmaking organization funded by VF Corporation, one of the world’s largest apparel, footwear, and accessories companies, recently announced the recipients of its gifting cycle totaling $7.3 million in investments to 80 organizations around the world. The investments include $5 million in support of environmental justice and protection, social and economic equity, and community impact grants, and more than $2 million for disaster relief and global COVID-19 support.   “These investments represent our core values while also allowing us to scale our impact globally. We are…

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Bogotá and Kyoto join the Ellen MacArthur Foundation’s Food initiative

Stuart Mitchell

Colombia’s capital city Bogotá and the city of Kyoto in Japan have joined the Ellen MacArthur Foundation’s Food initiative to promote a circular economy for food. The two global metropoles are now among a group of more than a dozen cities that are participating in the landmark initiative in order to: regenerate natural systems tackle climate change generate new business opportunities create healthy cities The initiative is focused on mobilising the vision laid out in the Cities and Circular Economy for Food report, that sets out three main ambitions for…

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UK Advertising’s Climate Action Working Group Launches Adgreen

Stuart Mitchell

The Climate Action Working Group, led by the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, a new initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of IPG, Sky, Unilever and WPP, along with the support of the Institute of Practitioners in Advertising (IPA), the Advertising Producers Association (APA), the Association of Photographers (AOP) and Incorporated Society of British Advertisers (ISBA) who will be…

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