Year: 2020

Crest, Oral-B and Blend-a-med Announce the Launch of Their First Ever Recyclable HDPE Toothpaste Tubes in North America and Europe

Stuart Mitchell

Procter & Gamble Oral Care have unveiled its newest packaging innovation across its leading toothpaste brands, Crest, Oral-B and Blend-a-med. This announcement increases the level of recyclability of its toothpaste tubes, as part of the P&G Ambition 2030 commitments of achieving 100% recyclable or reusable packaging. The leading global oral care brands, Crest and Oral-B, and the European brand Blend-a-med, will start the switch in January 2021 and will continue until full conversion, by 2025. Toothpaste tubes are used by millions of consumers every day; however, its multi-material construction poses…

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Uber, Rivian, JetBlue, Cabify, and Boom Supersonic Sign The Climate Pledge

Stuart Mitchell

During Web Summit 2020, Amazon and Global Optimism announced that Boom Supersonic, Cabify, JetBlue, Rivian, and Uber have joined The Climate Pledge, a commitment to be net-zero carbon by 2040—a decade ahead of the Paris Agreement’s goal of 2050. Signatories to The Climate Pledge agree to: Measure and report greenhouse gas emissions on a regular basis; Implement decarbonization strategies in line with the Paris Agreement through real business changes and innovations, including efficiency improvements, renewable energy, materials reductions, and other carbon-emission elimination strategies; Neutralize any remaining emissions with additional, quantifiable, real,…

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Aviva calls for pension funds to be “net-zero” by 2050

Stuart Mitchell

Aviva has set a new 2050 net-zero carbon emissions target for its own auto-enrolment default pension funds. This is aligned to the Paris Agreement and the Government’s own net-zero target. Aviva is committed to making progress towards the net-zero target as quickly as possible and is exploring the feasibility of a 2030 target, in-line with the Intergovernmental Panel on Climate Change (IPCC) 1.5-degree pathway4. As part of Aviva’s strategy to achieve this, it plans to invest over £5 billion into low carbon equities and climate transition strategies across its default…

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Walgreens Introduces Walgreens Advertising Group (WAG)

Stuart Mitchell

Walgreens has announced the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and rich first-party data. Walgreens Advertising Group (wag) aims to help brands maximize ROI through data-led execution and optimization on Walgreens owned platforms and through other external brand-safe channels. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201203005318/en/ By combining the scale of more than 9,000 stores and 100+ million loyalty members with advanced data modeling, wag delivers unique and custom-built audiences tailored to brand goals and objectives. Using…

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Thames Water lends support to domestic abuse victims

Stuart Mitchell

Thames Water has become the first water company to provide an ‘Online Safe Spaces’ service to support victims of domestic abuse.  ‘Online Safe Spaces’ is a virtual portal which provides a pop-up window on a company’s website to help abuse victims access support and advice, while leaving no internet history trace. It also provides quick exit options for the person seeking information.  During the first national lockdown the domestic abuse charity Refuge reported an increase in demand for its National Domestic Abuse Helpline services, while Women’s Aid reported lockdown restrictions…

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