Month: January 2021

Tony the Tiger® and Shaquille O’Neal Press Forward with Mission Tiger™ Goal to Help 1 Million Kids Gain Better Access to Sports by End of 2021

Stuart Mitchell

Schools across the US are facing tremendous financial pressure: A recent DonorsChoose survey of coaches and teachers revealed 70% anticipate a decrease in sports funding, meaning school sports are at risk.1 As sports teach kids countless lifetime skills like leadership, teamwork and confidence, Tony the Tiger® is redoubling his commitment to Mission Tiger,™ setting an ambitious goal to help 1 million kids gain better access to sports by the end of 2021. A goal this big requires teamwork — and Tony’s tapping his Mission Tiger teammate and Kellogg’s Frosted Flakes®…

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2019 edition of the Global SRO Database now available

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to release the third edition of its Global SRO Database and Factbook. The online database and the 2019 printable Factbook are available for download on the ICAS website. In order to raise awareness of the work carried out by its members, ICAS decided to collect basic facts and figures on existing self-regulatory systems, starting in 2017. By bringing more transparency on the way SROs operate in the different markets represented in its network, ICAS hopes to contribute to a better understanding of advertising self-regulation by…

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Henkel AG & Co KGaA’s Social Plastic Ecosystem in collaboration with Plastic Bank earns top honors in the 2020 Packaging Innovation Awards by Dow

Stuart Mitchell

Dow has announced the winners of the 2020 Packaging Innovation Awards recognizing breakthrough packaging achievements in design, technology, sustainability and user experience. The highest honor, the Diamond Award, went to Henkel AG & Co KGaA’s Social Plastic Ecosystem in collaboration with Plastic Bank. To create a new line of sustainable cosmetic packaging, Henkel conducted a pilot program that utilized recycled materials from Plastic Bank, a social enterprise which aims to stop plastic waste from entering the ocean and provide economic opportunities for people in extreme poverty. Since its launch in 2018, Henkel has…

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PRSA Defends the Right of Journalists to Report the News Safely and Without Fear of Reprisal

Stuart Mitchell

PRSA has a long-standing commitment to defending the First Amendment and a free, unencumbered press so when leadership learned on Friday, Dec. 18 that journalist and PRSA ICON 2020 speaker Marianna Spring, who specializes in reporting on disinformation for BBC News and World Service, is receiving death threats due to her reporting the organization forcefully responded. In an inews.co.uk column, Spring stated that her coverage of conspiracies associated with the coronavirus and the U.S. election had markedly increased the level of attacks on her personally, including threats on her life.…

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Kellogg Employees on Six Continents Rise Up and Rally to Feed People in Need for World Food Day

Stuart Mitchell

Kellogg Company has announced the results of its employee-driven program to help address food security in recognition of World Food Day. Kellogg and its employees reached more than 4.1 million people through food donations, volunteerism and giving campaigns – as well as those who participated in company-sponsored activities, such as online or in-store promotions and digital events to learn more about the issue of food security. The number of people experiencing hunger is at an all-time high in 2020 because of the COVID-19 pandemic. It’s expected that an additional 83…

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