Month: January 2021

Nespresso targets carbon neutrality by 2022

Stuart Mitchell

Nespresso commits that every cup of Nespresso coffee, both for at-home and for professional customers, will be carbon neutral by 2022. This new ambition builds on more than 10 years of work during which Nespresso has reduced its carbon emissions and compensated the remainder through agroforestry. “Climate change is a reality and our future depends on going further and faster on our sustainability commitments. That is why we are accelerating our commitments to offer our consumers a way to drink a carbon neutral cup of coffee by 2022. A coffee,…

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Essity Releases Annual and Sustainability Report 2019

Stuart Mitchell

Essity have released their Annual and Sustainability Report 2019: Drive efficiency Essity works continually to improve efficiency by increasing productivity, reducing material, energy and logistics costs and minimizing waste. This strengthens our competitiveness and enhances our financial performance while reducing environmental impact. We are working to leverage digitalization, innovation, global economies of scale and knowledge sharing to increase efficiency in the supply chain and create a world-class value chain. Zero workplace accidents Health and safety is a top priority at Essity and we aim for zero workplace accidents. To ensure…

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SSE publishes Just Transition strategy

Stuart Mitchell

SSE has broken new ground to be the first company to publish a “Just Transition” plan, which will help to protect workers and communities as the UK moves towards net zero. The business committed to publish the strategy following engagement with investors at its AGM in August this year. Supporting a Just Transition outlines how SSE will approach the social implications of delivering net zero; from jobs and training, to working with communities and ensuring no one is left behind. SSE’s Chief Sustainability Officer, Rachel McEwen, said: “The transition to…

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Sea Shepherds Rallying Cry to Save Marine Wildlife from Extinction by Brand Station and makemepulse

Stuart Mitchell

90% of all large fish and 70% of seabirds are now extinct from the world’s oceans due to becoming trapped in deadly fishing nets over the last 50 years.  In fact, every day the equivalent of 20 million kilometers of fishing nets are set in the ocean, asphyxiating and trapping marine life and threatening it entirely with extinction. Even when left discarded in the ocean, they continue to kill wildlife long after the boats are gone. The diversity of the seas make up the lungs of our planet, if the…

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Coronavirus has increased brands compassion

Stuart Mitchell

A new survey by the Data & Marketing Association (DMA) has found that brands have become more compassionate in 2020. The majority of senior marketers (74%) surveyed said their brands or clients have shown more compassion and thoughtfulness amid the pandemic – this included 14% who said this increased, with just 6% reported this happening less. Over 220 senior data and marketing professionals, who judged this year’s DMA Awards, reported their experiences had been difficult, but that these challenging times have led to an increase in thoughtful marketing. “The pandemic…

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