Month: February 2021

New Chair of the PRCA Creative Group promises new direction for 2021

Stuart Mitchell

The PRCA has announced Ottilie Ratcliffe, Associate Creative Director at The Romans, as the new Chair of its Creative Group in 2021. The change in direction comes as more and more PR agencies seek to build creative departments but struggle to nurture and inspire young creative talent. Ratcliffe vows to prioritise supporting creative paths for individuals of all levels and backgrounds and in doing so, help elevate the creative output of the industry. On what the Creative Group stands for in 2021, Ottilie comments: “This group is looking to the future. For…

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All In campaign to build greater inclusion in UK advertising

Stuart Mitchell

The Inclusion Group, formed in April 2020 by the Advertising Association, ISBA and the IPA and chaired by Kathryn Jacob, CEO, Pearl & Dean, is launching All In, a campaign to help build back a better, inclusive industry for all. The first element of the campaign will be a fully confidential and aggregated industry census on March 10, 2021. Recorded and analysed by Kantar, it will provide the very best record of the make-up of UK advertising’s workforce and a vital benchmark for progress. The results will be used to…

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Ireland Minister of State for Overseas Development Aid and the Diaspora commits to deepening Irish Aid partnership with UN Women

Stuart Mitchell

The Minister of State for Overseas Development Aid and the Diaspora, Colm Brophy, T.D., has committed to deepening Irish Aid’s partnership with UN Women. Speaking at an online gathering of UN Women and partners hosted by Ireland from Dublin Castle, Minister Brophy announced that Ireland will increase its support to the agency’s work in promoting gender equality and women’s empowerment, in particular to respond to COVID-19. Minister Brophy said: “Ireland’s international development policy, A Better World, has gender equality at its heart. It is central to the transformation required to…

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UNESCO offers free online courses on freedom of expression and safety of journalists

Stuart Mitchell

You can now browse for a selection of  free online courses on freedom of expression and safety of journalists organized by UNESCO and partners. Choose from a variety of self-directed courses on current issues such as the role of journalism in exposing disinformation around COVID-19; the legal challenges to protect access to information and journalists at times of restrictive measures to cope with the pandemic; or the impact of new technologies on journalism. Several of the courses were designed in partnership with the Knight Center for Journalism in the Americas…

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CAP – Gender stereotyping rule and guidance: 12-month review

Stuart Mitchell

The ASA/CAP have released a post called: Gender stereotyping rule and guidance: 12-month review. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. On 14 December 2018, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) announced a new rule, accompanied by detailed guidance, would be introduced in the UK Advertising Codes, applying to both broadcast and non-broadcast advertising, which…

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