Month: February 2021

Waitrose roots for UK’s first sustainable home fertiliser product

Stuart Mitchell

Waitrose will be the first supermarket in Europe to sell a new plant-based non-chemical fertiliser that is 100% natural, fully sustainable and completely peat-free. From the end of February, PlantGrow will be exclusively available in 220 Waitrose shops, increasing to 260 after Easter.   An innovation developed by a Norfolk-based farming family, PlantGrow is the first product within the home fertiliser category to be produced entirely from a renewable energy process.  Made up of a range of different plant tissues and residues through a patented process of anaerobic digestion, the process converts…

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ASA takes action against misleading debt advice ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA takes action against misleading debt advice ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have today published two rulings involving commercial debt advice companies, National Direct Service and Fidelitas Group Ltd who made various misleading claims, in paid-for search ads and on their websites, about their services. We’ve taken this action in response to complaints from the…

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WHSmith launches new five-year Sustainability action plan

Stuart Mitchell

WHSmith announces the launch of its new sustainability action plan titled ‘Our Journey to a Better Business’. The plan is designed around three core areas: protecting the planet, looking after our people and supporting the communities we serve. ‘Our Journey to a Better Business’ reflects on the progress that WHSmith has made since its first sustainability report was published in 2006, while recognising that there is more work to be done to address current environmental challenges and tackle social injustice.The action plan includes a series of aims and objectives across…

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The Black Dollar Index is Now Live

Stuart Mitchell

The Black Dollar Initiative, a consumer advocacy group dedicated to educating and empowering Black Americans, today announced the launch of the “Black Dollar Index.” The Black Dollar Index (BDI) is a first of its kind multi-factor scoring system that rates consumer-facing corporations by a set of public data factors including, but not limited to, investments in Black employment, leadership, communities, and suppliers. The scoring system, which rates business from 0 – 100 across these critical factors, seeks to empower Black consumers with a level of corporate transparency to consider when…

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Healthcare Workers Charity Launches Tech Platform To Provide Support Services And Goods To NHS Staff

Stuart Mitchell

The Healthcare Workers’ Foundation (HWF), a charity founded by NHS workers for NHS workers, has launched Healthchain – a brand new bespoke digital platform and one-stop-shop to give NHS and frontline staff access to essential goods and services.  Healthchain will act as a hub for NHS staff to gain access to much needed essentials. The digital platform (which is being developed into a mobile app) will not only be available to medical practitioners, but all healthcare staff, from porters to cleaners to care home workers and community staff. The new…

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