Day: 20 March 2021

Waitrose helps fight hunger with new trial that delivers surplus food to vulnerable households straight from the farm

Stuart Mitchell

Waitrose has teamed up with some of its biggest suppliers and food distribution organisation FareShare in a new trial that will redirect surplus farm food to families in need – the next phase of its Give A Little Love Campaign. From 1 March through to 30 June, Waitrose will be providing funds to FareShare to contribute to the distribution of surplus food from its farms, taking away all handling costs from farmers and helping them to maximise the number of donations they can make. This includes diverting food surplus directly…

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Canada’s Dental Hygienists Celebrate World Oral Health Day

Stuart Mitchell

Today Canada’s dental hygienists will join in the global celebration of World Oral Health Day. With the theme, “Be Proud of Your Mouth,” this public awareness campaign reminds people of all ages that good oral health can help us live a longer, healthier life. “Oral health is essential to overall physical, social, and mental well-being,” explains Tiffany Ludwicki, president of the Canadian Dental Hygienists Association (CDHA). “Research shows that, when biofilm accumulates on your teeth, it can lead to periodontal (gum) disease, which is associated with serious illnesses, such as…

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Tetra Pak introduces certified recycled polymers

Stuart Mitchell

Tetra Pak has announced the introduction of certified recycled polymers, becoming the first company in the food and beverage packaging industry to be awarded the Roundtable on Sustainable Biomaterials (RSB) Advanced Products certification. Its carton packages integrating attributed recycled polymers are now available for food and beverage manufacturers. This move marks a key step in Tetra Pak’s approach to circularity which includes: minimising dependency on fossil-based resources; responsibly sourcing raw materials; designing packages for enhanced recycling and reduced litter; and building partnerships to develop effective collection and recycling infrastructure worldwide. Alejandro…

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Creative leaders call for more transparency

Stuart Mitchell

In Brandingmag’s recent Roundtable, Cannes Lions Jury Presidents Ann Mukherjee and Susan Credle, join other creative leaders to talk transparency.  Up until recently, brands would shield themselves behind carefully crafted advertising and comms, portraying only their “desired brand image”. But as consumers gain free access to more and more information, they can now see behind the curtain and evaluate brands on their own terms. Transparency has become mandatory for brands that want to ensure a steady flow of trust between them and their consumers, and as Susan Credle puts it,…

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Flexible Plastic Packaging Recycled Into Kraft Heinz Roofing Material

Stuart Mitchell

The Kraft Heinz Company announced the successful completion of a pilot project to demonstrate the use of roof board made from recycled flexible packaging. The test was made possible by the Company’s participation in Materials Recovery For the Future (MRFF), a non-profit research collaborative that set out to prove technical and economic feasibility to collect, sort, bale and recycle flexible plastic packaging. The project installed roofing material made from post-consumer flexible plastic into two Kraft Heinz manufacturing plants in Beaver Dam, Wis., and in Holland, Mich. The recycled roofing materials…

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