Day: 17 April 2021

Ten years to transform textiles – countdown to Textiles 2030

Stuart Mitchell

Textiles 2030, the most ambitious ten-year programme for clothing and textiles in the world, will have its official launch on Monday 26th April – WRAP has announced. Textiles 2030 has already secured commitment from more than 10 brands and retailers, 20 re-use/recycling organisations and 10 affiliates meaning that the agreement is on track to have half the UK market signed up at launch. The first major high-street names to join Textiles 2030 include Dunelm, John Lewis, M&S, Next, Primark, Sainsbury’s, Ted Baker, Tesco and The Salvation Army. Over the next…

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Waitrose bans disposable plastic toys given away with children’s magazines

Stuart Mitchell

Waitrose will step up its efforts to reduce single-use plastic by no longer selling children’s magazines containing disposable toys. The retailer was inspired to act after hearing about the campaign by a 10-year-old girl from Gwynedd, who has launched her own campaign to persuade publishers to end the practice. Many children’s magazines now contain free plastic toys which have a very short lifespan and cannot be easily recycled. This will not include educational or reusable craft items, such as colouring pencils and pens or collectable models which are intended to…

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Climate Action 100+ issues its first-ever net zero company benchmark of the world’s largest corporate emitters

Stuart Mitchell

Climate Action 100+, the world’s largest investor engagement initiative on climate change, has released its first-ever benchmark evaluating the corporate ambition and action of the world’s largest greenhouse gas emitters and other companies with significant opportunity to drive the net zero transition. The Climate Action 100+ Net-Zero Company Benchmark offers the first detailed, comparative assessments of individual focus company performance against the initiative’s three high-level commitment goals: reducing greenhouse gas emissions, improving governance, and strengthening climate-related financial disclosures. The Benchmark defines key indicators of success for business alignment with a…

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New Smokey Bear PSAs Urge Responsibility as People Spend More Time Outside

Stuart Mitchell

Ahead of spring outdoor recreation season, the U.S. Department of Agriculture’s Forest Service, the National Association of State Foresters and the Ad Council have announced a new public service advertisement (PSA) from Smokey Bear’s Wildfire Prevention campaign encouraging Americans to explore nature responsibly by taking steps to prevent wildfires. “Smokey Bear continues his mission in this campaign to remind people to act responsibly where we live, work and play to prevent unwanted human caused wildfires,” said Forest Service Chief Vicki Christiansen. “We are proud to partner with the Ad Council…

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Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns

Stuart Mitchell

Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – as part of the Serviceplan Group, itself carbon neutral since 2020 ­– has initiated the “Green GRP”. When planning a campaign, Mediaplus offers its clients the option to offset individually the carbon emissions arising from the campaign. To calculate the emissions that occur in this way as well as their offsetting through certified climate-protection projects, Mediaplus has brought on board…

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