Day: 14 May 2021

Wunderman Thompson Launches Regeneration Rising: Sustainable Futures

Stuart Mitchell

We are on the cusp of an exciting new era, with an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change is now possible. People are willing to change their lives, make personal sacrifices for the planet, giving up simple pleasures.  94% are making some effort to live more sustainably (2018: 92%) and 46% are doing all they can (2018: 39%) Post-pandemic, people have an appetite for change, and they are looking to brands to lead the way (86%). Regeneration goes beyond sustainability, aiming for a positive and restorative impact, rather than just seeking to do less harm. Wunderman Thompson’s…

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Purpose Union Adds Evening Standard And The Body Shop Alumni To New Climate Counsel Offer

Stuart Mitchell

Social purpose strategy firm Purpose Union has announced the creation of its Climate Counsel, including former Evening Standard Executive Editor Joy Lo Dico and former The Body Shop activism and communications lead Kate Levine, as well as advisers based in the US and Germany.  The Climate Counsel will work with businesses and other organisations to plan, communicate and deliver ambitious, authentic and credible climate campaigns that support the transition to net zero. Services will include net zero communications advisory, campaign development and execution, strategic partnerships and coalitions, policy and advocacy,…

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Unicef & The EU Ring the Bell on School Closures with Film by HAMLET’s ABCDCD

Stuart Mitchell

Due to the covid-19 pandemic, schools have been closed all over the world. This violates one of the most fundamental rights of children: the right to education. More than 897 million children worldwide bear the consequences, both in the short and long term. Because for many children with a difficult home situation, school is not just about education, but above all about being able to go to a safe place. In the long term, children who are denied access to education risk ending up in child labour, crime or situations…

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Vitasoy encourages us to grow a better world by drinking “planet milk” in new brand platform by Leo Burnett

Stuart Mitchell

This World Earth Day, Vitasoy, has declared its mission to Grow a Better World via Leo Burnett Australia. The new brand platform invites people to drink plant-milk as a more sustainable option for the planet. The brand idea reflects the significant trend toward plant-based foods and beverages – a movement Vitasoy has been pioneering for the past 80 years. It also signifies a commitment from Vitasoy ‘grow a better world’, with a number of community and sustainability initiatives to be announced in the coming months.   The creative platform is…

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Jordans Cereals Highlights Biodiversity Credentials Through Immediate Media Co Partnership Deal

Stuart Mitchell

UK cereal maker, Jordans Cereals, has launched a new partnership deal with Immediate Media Co which was brokered by the7stars. The campaign “Created by Nature, Crafted by Jordans,” encompasses a range of online, print, and social media activity to bring to life the brand’s commitment to the British countryside. The campaign champions Jordans’ biodiverse food production through ‘The Jordans Farm Partnership’, which is a unique collaboration between the Wildlife Trust, LEAF and the Princes Countryside Fund. Each one of Jordans’ British oat farmers works with a dedicated wildlife advisor to make sure at least…

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