Month: May 2021

McCain, Sky Media And David Walliams Launch Series Bringing To Life Stories Of Disabled Or Seriously Ill Children Whose Families Have Been Helped By Family Fund

Stuart Mitchell

McCain and Family Fund premiere ‘Teatime Tales’, a series of animated films, narrated by renowned children’s author David Walliams. The films focus on the stories of three children Benjamin, Anjola and Maddie, who have been helped by Family Fund, to reveal the importance of the little moments together as a family such as coming together at mealtimes. The animated films are illustrated in order to bring the family stories to life in an engaging and entertaining way that respects the need for flexible production in light of Covid precautions. Visually,…

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Covid-19 causes digital consumption to rise by over 30%, forming new and lasting consumer habits

Stuart Mitchell

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms like Facebook. These findings by WARC, the international marketing intelligence service, are included in the latest Global Ad Trends report: COVID-19 One Year On, which outlines the new, long-term shifts in e-commerce, social media, online video and gaming for brands and consumers. E-commerce: $900bn more was spent at online retailers last…

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Cannes Lions announces 2021 shortlist jury

Stuart Mitchell

Cannes Lions has announced its jury line-up of global experts selected to shortlist world-class creative work and benchmark excellence this June.  The Lion-winning work will be announced, awarded and celebrated during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, which all LIONS members will receive complimentary access to.   The Cannes Lions shortlist juries are formed of elite experts from every corner of the industry, and comprise 52% female jurors this year, the highest on record.  55 countries are represented in 2021. Jury members from the…

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Venture capital firms invest nearly £1bn in UK CreaTech

Stuart Mitchell

Venture capitalists invested a record £981.8m in 2020 into UK CreaTech businesses that bring together creative skills with technologies such as artificial intelligence to produce new services and revenue streams. This is according to The CreaTech Report 2021 from the Creative Industries Council (CIC), the forum of UK government and creative industry leaders, in association with Digital Catapult and Moore Kingston Smith, to increase understanding of the fast-growing CreaTech space. These new services and revenue streams include start-ups developing innovations in media investment, creative production, and other parts of the…

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Accenture and Microsoft collaborate to help accelerate UK’s transition to net-zero carbon emissions

Stuart Mitchell

Microsoft and professional services company Accenture have unveiled a five-point plan that aims to speed up the UK’s mission to achieve net-zero carbon emissions by 2050. In conjunction with their joint venture, Avanade, Microsoft and Accenture will work together to help utility and energy companies transform the energy system and lower the cost of decarbonising the supply and demand of electricity in the UK. This will be underpinned by open data, artificial intelligence (AI) and a workforce equipped with digital skills. The UK is the first G7 country to legislate…

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