Day: 9 July 2021

Marketing community rallies and raises £100,000 for NHS Charities Together

Stuart Mitchell

A non-profit making marketing ‘Bible’ has sold more than 5,000 copies, raising over £100,000 for the NHS Charities COVID-19 Appeal. The book, ‘Excerpts from Experts: Marketing’, published by Fortune Hill, was a collaboration that saw over 200 of the UK’s leading marketers and communications professionals contribute chapters to the near 400-page publication. Spearheaded by Fortune Hill’s Managing Director, Joel Barnett, ‘Excerpts from Experts: Marketing’ was launched in August of 2020 and brought together 227 of the UK’s leading marketers to raise vital funds for NHS workers and their patients affected…

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Gerety Awards 2021: Global Shortlist And ‘Agency Of The Year’ By Country Awards

Stuart Mitchell

The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, reveals the global shortlist and the agency of the year by country titles. Shortlisted entries from the UK among others include, Festive for Burberry by Riff Raff Films London, Lights On for McDonald’s by Leo Burnett London and The Show Must Go On for Amazon by Lucky Generals Uma Rudd Chia, ECD and Co-Founder of KVUR was the Ambassador for this year’s Singapore executive jury and had the following to say “The advertising…

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Two in three advertisers increase mobile marketing budgets as COVID-19 drives social and m-commerce growth

Stuart Mitchell

The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230bn globally in 2021 per WARC Data. However, privacy concerns could hamper mobile’s growth potential. These are some of the findings included in State of the Industry 2021: Mobile Marketing in EMEA, an annual report released today by WARC in association with MMA EMEA, providing a…

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Global movement unites to tackle plastic pollution, urging governments and brands to put reuse at the heart of recovery plans

Stuart Mitchell

Global environmental NGOs including Friends of the Earth, City to Sea and Break Free From Plastic are joining forces to call on businesses, governments and individuals to put reuse and refill at the centre of their efforts to tackle plastic pollution.  The urgent call came on World Refill Day (16th June) to highlight the fact that despite an increase in public awareness over recent years, plastic pollution remains a growing environmental problem. Exclusive analysis released by City to Sea of data from Reloop, shows that currently Europe burns, landfills and litters over 50 billion single-use beverage containers a year, the majority of which are plastic. But significantly the analysis suggests that with…

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ASA to name influencers who repeatedly break rules, in escalation of non-disclosure enforcement action

Stuart Mitchell

The ASA are launching a new dedicated page on their website, highlighting individual influencers who, despite being put on notice that they would face further sanctions if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads. ASA said: In March this year we released our Influencer Monitoring Report, examining levels of ad disclosure on Instagram through 122 UK-based influencer accounts. We discovered inconsistent disclosure through Stories, posts and Reels, with our rules being followed (when posts were ads) only 35% of…

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