Day: 23 July 2021

Alliance Data and the Trevor Project Partner to Save Young LGBTQ Lives

Stuart Mitchell

As part of its dedication to enhancing diversity, equity and inclusion across the business and for its stakeholders and communities, Alliance Data has announced an ongoing partnership with The Trevor Project – the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer and questioning (LGBTQ) young people. Through this partnership, Alliance Data’s donation will support The Trevor Project’s leading-edge research on LGBTQ youth mental health, including their annual national survey. The data gathered will serve as a voice in education, advocacy, and research related to…

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Good Is The New Cool: The Principles of Purpose, New Book Issues Call to Arms to Reboot Capitalism Towards a More Just and Sustainable Future

Stuart Mitchell

Authors, Activists and Consultants Afdhel Aziz and Bobby Jones Offer Essential Research, Timeless Principles and Interviews with Purpose Pioneers.     The global “Purpose Revolution,” driven by conscious consumers, enlightened employees, and activist investors, requires a response from businesses and a new book, “Good Is The New Cool: The Principles of Purpose,” is published today to help show how.The book offers a roadmap for prospering in the purpose-led economy, along with advice for anyone running a business and in-depth insights from leaders of 27 global brands which have a reputation for putting good at the heart…

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Strategic hires aim to drive AbScent into household name status

Stuart Mitchell

Following a year of unprecedented growth, AbScent, the charity that supports people impacted by all types of smell disorders, is to bolster its team with a range of senior, strategic hires. AbScent has stepped in to support people experiencing Covid 19 related smell loss and other smell disorders, both in the UK and globally, amidst an environment of limited support and diagnosis from traditional medical channels.  AbScent’s membership of 65,000+ people have sought help through the charity’s online forums and support groups. There has been exponential growth through the charity’s social…

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Zalando breaks the patterns of fashion advertising: Pride pioneers star as faces of the new campaign

Stuart Mitchell

As part of Zalando’s campaign, Finnish Pride pioneers are donning the kinds of outfits they were dreaming to wear long ago – already when dressing so freely was taboo. Dresscode: Freedom campaign is a thank you letter written with joy and style to the forerunners of the LGBTQ+ cause, as it highlights the stories of the pioneers serving as the faces of the campaign. The campaign was designed and executed by the Helsinki-based creative agency SEK.   Dresscode: Freedom shines the spotlight on Finland’s LGBTQ+ pioneers and activists. The pioneers serving…

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Top CMOs and agency directors optimistic but call for stricter marketing regulations

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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