92% of children have changed their playing habits as a result of the pandemic

As restrictions lift, getting back to ‘normal’ is simply out of reach for many families and children, who are lacking the funds and resources to reconnect with friends and family, play sport, visit attractions and play outdoors. At the same time, Oxford Brooks University research highlighted that lockdown restrictions have had a detrimental impact on children in particular, as reduced play and more sedentary behaviour has the potential to damage their long-term development. In response, In Kind Direct, the UK charity that distributes large scale donations of products to charitable organisations,…

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IFC, Levi Strauss & Co. Deepen Partnership to Boost Supplier Sustainability

In a move to encourage textile and apparel suppliers to improve energy and water efficiency and reduce greenhouse gas emissions, IFC and Levi Strauss & Co. (LS&Co.) are expanding their joint efforts to make lower interest rates available to LS&Co. suppliers that demonstrate progress in meeting the global apparel brand’s climate commitments.   This initiative builds on IFC and LS&Co.’s existing work together through the global Partnership for Cleaner Textiles (PaCT) and IFC’s Global Trade Supplier Finance (GTSF) program, which can offer working capital, such as trade financing, at lower…

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ASA – Avoiding ‘Fake Views’ – A guide to testimonials and endorsements

The ASA/CAP have released a post called: Avoiding ‘Fake Views’ – A guide to testimonials and endorsements. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From customers’ views on your vegan shampoo, to Vlogger sensations plugging your latest creation, testimonials and endorsements are a popular, effective – and perfectly legitimate – method of promoting your product or service. However, marketers should take care to…

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Licensed Trade Takes Next Step Towards Net Zero

New developments in the Net Zero Pubs and Bars Initiative were unveiled at an event in central London in July. The Initiative puts the tools for action on the climate crisis into the hands of businesses in the sector, and today three new elements were revealed: An industry protocol that sets out a standard for Net Zero against which pubs and bars can be certified and receive an accreditation mark to display to customers. A dedicated, sector-specific digital platform providing a complete solution for operators to calculate their carbon emissions,…

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UK marketing budgets expand for first time in year and a half

Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report. Financial prospects at company and industry level also remain firmly in positive territory and adspend forecasts are revised higher for 2021, as businesses began to prepare for a strong economic recovery. A net balance of +6.0% of surveyed companies expanded their total marketing budgets during the second quarter. Just over one-in-five (21.2%) panellists registered growth, compared to…

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